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EYE STYLES

Fun, Frilly and Feminine

Feminine women's eyewear is being embellished with frills and lace. This is a significant transformation from the monotone color schemes and plain designs that have dominated the fashion landscape in recent years. Frills and lace are finding approval among female consumers in a wide age range, from teenagers and twenty-somethings to mature women. Not only eyewear, but also some clothing, accessories, bags and belts, have taken on a soft pastel, feminine note, and floral designs are particularly popular.

Feminine looks are just about all over, in styles that run the gamut of girlie girl to sophisticated lady. The most well-liked feminine colors consist of white, pale yellow, pink, and other light colors, along with floral patterns. This feminine look is an uplifting change from the sharp edges and monotone color schemes that have defined women’s fashion in recent years, which projected an image of strong-mindedness with unadorned, tailored blouses and monotone coordinates.

Signature Eyewear

Donna has a fashionable zyl shape with actual Victorian lace embedded in the temple. Available in size 52-16-130 and colors pink lace, plum lace, and linen lace.

Over the years, Laura Ashley is known as the quintessential English brand, synonymous with quality, creativity, and individuality- a mark of timeless, relaxed living. Laura Ashley collections are made relevant with a refreshed color pallet and fresh twists on traditional styles. Laura Ashley has remained a brand that continues to be treasured by sophisticated women around the world. Donna has a fashionable zyl shape with actual Victorian lace embedded in the temple. Available in size 52-16-130 and colors pink lace, plum lace, and linen lace. www.signatureeyewear.com

Charmant

CH10818 is a voluminous front wire work like temple design gives a strong character to the frame. The two-tone and gradient coloring with the beautiful acetate end tips completes this feminine style.

Charmant collection’s chic and timeless styles are perfect by the designer’s sensibilities while each model’s refined beauty is maintained to match the taste of mature wearers. The expressions on the sides of the style are assertive. The approach used characterizes the side view with broad temples. CH10818 is a voluminous front wire work like temple design gives a strong character to the frame. The two-tone and gradient coloring with the beautiful acetate end tips completes this feminine style. CH10818 provides a soft impression with its rounded square shape. Colors include purple, black, brown, and gold white. www.charmant.com

Nouveau

Geoffrey Beene's sleek, semi-rimless frame with geometric, laser-cut endpieces and temples. Its semi-rimless design is lightweight and sleek, and spring hinges keep frames fitting comfortably over time.

Geoffrey Beene Eyewear focuses on lines and materials to translate trends into gorgeous, wearable works of art. The trend for women is understated glamour, defined by sweeping eyeshapes and rich color, a look that is pure Geoffrey Beene. Impeccable is a sleek, semi-rimless frame with geometric, laser-cut endpieces and temples. Its semi-rimless design is lightweight and sleek, and spring hinges keep frames fitting comfortably over time. Impeccable’s laser cut temples and endpieces echo contemporary jewelry designs, and its Feminine eyeshape balances rounded faces wonderfully. Available in sizes 51-18-135 and 53-18-135 and in colors matte black and antique plum.  www.nouveaueyewear.com

Tura

Model B139 Dagger will pierce your heart. Available in eyesize 50/15-135, in three rich, vibrant and fun color combinations of brown/light brown, burgundy/brown and black/silver.

Dagger is an exciting and unique new breakout style from TED. All the trends of eyewear have been combined into Dagger. The front construction is stainless steel with spring temples and behind the stainless steel front TED soldered an eye rim that uses a nylon mounting. This construction gives an open, clean and appealing look from the front.

Model B139 Dagger will pierce your heart. Available in eyesize 50/15-135, in three rich, vibrant and fun color combinations of brown/light brown, burgundy/brown and black/silver. www.tura.com

Viva

Bongo Eyewear

Viva International Group introduces an exciting new metal grouping from Bongo® Eyewear

Viva International Group introduces an exciting new metal grouping from Bongo® Eyewear, “Bright Sensations.” These sexy new additions reflect Bongo’s trend setting appeal for those who are looking to really shine! Highlighted by a touch of rhinestones, these styles are sure to please! B Hope is a modified rectangle and B Desire is a modified oval. Both styles feature a spring hinge and sleek styling throughout the frame, all accented by sparkling crystals.

Guess

The exciting wildlife detailing found in these hand crafted plastic frames include snakeskin, zebra and tiger prints.

Explore the endless possibilities with a wide range of exotic animal prints featured in the new ophthalmic grouping by GUESS Eyewear this season. “Wild Safari” includes styles GU 1478, a modified rectangle shape and the GU 1479, a modified oval. The exciting wildlife detailing found in these hand crafted plastic frames include snakeskin, zebra and tiger prints.  www.vivagroup.com

Luxottica
This fashionable metal model has a wide drop shape form and is teeming with personality.

Available in colors silver and polished black, gold bronze, and silver smoke gray.

The dynamic design of the arm weaves delicately, "snaking" gracefully along the face. As well as the Vogue logo, the arm features a sparkling sequence of Swarovski crystals that enhances the wearers look with new light and changing reflections. Available in colors silver and polished black, gold bronze, and silver smoke gray.

Safilo

Dior Grand Salon sun mask shines with a light of its own and attracts attention  with its hyper sophisticated style.

An ultra-enveloping and oversized shape with precious jeweled temples-the Dior Grand Salon sun mask shines with a light of its own and attracts attention with its hyper sophisticated style. The large and rectangular lenses softly wrap around the face. On the temples, a mirrored Plexiglas plate reproduces an exclusive décor composed of sparkling flower shaped crystals, Swarovski rhinestones and fine leaves engraved with all the finesse of a hand-made design. Colors are palladium colored frame with crystal rhinestones on tone on tone Plexiglas and mirrored black lenses - or semi black frame with crystal rhinestones on polished black Plexiglas and grey lenses.  www.safilo.com

“Fun, Frilly and Feminine” frames deliver the essential components for women looking to create their own style, while providing the uniqueness of a specialty brand. Women love new styles that reflect their softer or fun, trendy side. Be sure to offer quality and good value. There are so many choices in eyewear where women can express themselves.

Amy Endo, CPOT
amyendo_88@yahoo.com

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