CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

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MOVERS AND SHAKERS

Sāfilo USA

Robin Scheer Ettinger, Safilo USA

Sāfilo USA has announced the appointment of Robin Scheer Ettinger to the position of vice president of marketing. In her new position, Robin will direct all marketing activities for Sāfilo USA's optical and retail sunglass divisions, as well as the company's retail division. She joins Sāfilo from The National Kitchen and Bath Association where, as director of marketing, she oversaw the association's marketing initiatives for the $265 billion kitchen and bath remodeling and design industry. 

Satisloh

Andy Huthoefer, Satisloh North America

Andy Huthoefer has joined Satisloh North America as vice president business development. In this newly created position, he is responsible for key accounts, strategy, and marketing development. In his 15 years of optical experience in North America and Germany, Huthoefer has served as includes director of strategic planning for Carl Zeiss Vision International, marketing vice president at Carl Zeiss Optical and lenses product manager for Carl Zeiss in Germany.

REM Eyewear

Mauro Scheha, REM Eyewear

REM Eyewear has appointed industry-veteran Mauro Schena to direct its operations covering Europe, The Middle East, and Africa. Designed to reinforce REM's international distribution, Schena will oversee sales, marketing, and logistics for the region in which REM has been selling its brands for nearly two decades. Schena comes to REM with 22 years of sales experience in the optical industry in Europe, including work as an optician and buyer.

Coopervision

Thomas Shone, Coopervision
Thomas Shone

The CooperVision division of The Cooper Companies is making changes to its management, including the appointment of Thomas Shone as president, CooperVision U.S. Shone, who joined CooperVision in 1990, was previously senior vice president of strategic marketing. As president, he will be responsible for the organization's sales, marketing, customer service and professional relations functions.

Jeff McLean, Coopervision
Jeff McLean

Steve Reiman has been named VP of strategic accounts; Mark Bertolin will become VP of sales development and technology. Reiman previously was senior director of inside sales and Bertolin was previously senior director of digital marketing. Jeff McLean continues as president of the Americas; however, in addition to operations, McLean will oversee distribution and packaging throughout the U.S., Canada, Latin America, and Mexico.

Optical Scientist Honored

David R. Williams
David R. Williams


David R. Williams, William G. Allyn Professor of Medical Optics and director of the University of Rochester's Center for Visual Science, has won the 2007 Alfred W. Bressler Prize in Vision Science, awarded each year by the Jewish Guild for the Blind. 

He accepted the award and the $37,500 prize at a ceremony last month in New York City. Williams and colleagues have developed a camera that incorporates "adaptive optics" to see inside the human eye more clearly than ever before. The camera can take pictures of structures as small as single cells at the back of the living eye.

WILL BE MISSED

Services Held for Janice Heffner of FEA Industries

Janice Heffner of FEA Industries died on Oct. 26 in Media, Pa., following a brief illness. Heffner, who was 52, served as chief financial officer of FEA Industries, a Morton, Pa.-based wholesale lab, for the past 14 years. Prior to joining FEA, she was a senior accountant for the Philadelphia Electric company. 

An integral part of FEA's management team, Heffner was responsible for capital budgeting and financial planning. In the last five years, FEA has grown from 200 jobs per day to over 1,000. 

“Her fiscal management allowed FEA to grow at a rapid pace without the cash flow constraints encountered by most rapidly growing companies,” said William Heffner, her husband and president of the lab. 

In addition to her husband, Heffner is survived by her sons William and Michael and a daughter, Stefanie.

JANUARY ISSUE FEATURES

Fabulous Sunwear
Impress your patients in the new year with all the latest and greatest styles in sunwear...

Strategy for Independents
A proactive strategy for independents is crucial in this increasingly competitive environment...

New Year's Resolutions
Get your practice off to a good start in 2012 by fulfilling all your optical resolutions...
Knowing Your Limits
An anecdote that illustrates the importance of trusting your instincts & standing your ground...
Digital or Free Form?
It's important that ECPs understand differences between digital and free form lenses...
Digital Media Importance
Facebook, YouTube, and Twitter are all free and essential in promoting optical dispensaries...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
Projecting Value 
Teach your patients the value of your products and services and they will return the favor...
Great Artist's Vision Problems
Some of our greatest artist's works may have been a result of visual ailments...
Unique Case Study
A unique case in which all three of the “O’s” worked together to help a troubled patient...

Hope for the New Year
Find the right marketing/pricing strategy, and get the New Year off to the right start...

EyeVertise
Customize your website and watch your eyecare practice grow...

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