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Lucky Brand
Jeans is announcing the launch of Lucky Brand
Spectacles. Under a licensing agreement with Sun
Valley, Calif.-based REM Eyewear, the five-year,
worldwide agreement calls for both new sunwear and
optical frame collections geared to optical retailers,
department and specialty stores as well as select
Lucky Brand neighborhood jeans stores.
Rooted in
rock ‘n’ roll with a signature sense of humor,
Lucky Brand Spectacles will be a complete collection
of retro eyewear for men and women. The premiere
collection consists of 15 optical frames available in
January 2008, with three additional styles to be
released in April 2008, at independent optical
retailers nationwide. In addition, 12 sunglass styles
will be introduced at select Lucky Brand neighborhood
jeans stores and luckybrandjeans.com
this month and expanded in March 2008 to better
department stores, independent specialty and optical
retailers nationwide.
Barry Perlman,
Co-founder Lucky Brand Jeans, commented, "We
chose to partner with REM because they demonstrate the
same high-standards and passion for their eyewear, as
we have for Lucky Brand Jeans. From the beginning they
really wanted to understand us, and have given Lucky
Brand Spectacles personal enthusiasm and attention to
detail, upholding our brand image of great
quality."
Mike Hundert,
president and CEO of REM Eyewear, said, “Lucky Brand
is one of the coolest brands on the planet. It has a
distinct design point-of-view that translates
exceedingly well to eyewear. That, combined with the
compatible nature of our corporate cultures is making
this launch both exciting and promising. Plus, it’s
a whole lot of fun.”
Lucky Brand
Jeans designs and produces denim, sportswear, knits,
wovens, outerwear, t-shirts, active wear and has
recently launched Lucky Kid. Additional Lucky Brand
licensed products include swimwear and accessories for
men and women. Lucky Brand Jeans has over 165
neighborhood jeans stores nationwide and
internationally. The Lucky Brand collections are
carried at better department and specialty stores and
at www.luckybrandjeans.com.
Liz Claiborne, Inc. acquired 85 percent of the company
in 1999.
REM Eyewear
designs and markets eyeglass frames and sunglasses
under a variety of brand names, including: Converse,
Jones New York, Lauren Hutton, Barbie, Cosmopolitan,
and Rembrand. REM provides premium high fashion
over-the-counter reading glasses under its accessories
division, Readers Plus. Additionally, its luxury
division, Base Curve, is the licensee for Carolina
Herrera and John Varvatos. REM distributes its eyewear
in more than 60 countries around the world. |
