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Soderberg
Named Transition® 2007 U.S. Lab of Year |
Transitions
Optical has named Soderberg Ophthalmic Services
as its 2007 U.S. Lab of the Year. The lab was honored
January 15 at an awards ceremony at Disney’s Yacht &
Beach Club Resort here that concluded the 12th annual
Transitions Academy.
Based in St. Paul, Minn., Soderberg is a two-time winner of
the Transitions Lab of the Year distinction, receiving the
award for the first time in 2001. Over the past year,
Soderberg made Transitions its number-one focus,
successfully incorporating Transitions into all of its major
marketing, creative and educational initiatives. As a
result, Soderberg saw a 12 percent increase in sales of
Transitions lenses for the year, according to Transitions. |
