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Increase Multiple
Sales with
Stylish
Readers |
Whether your dispensary has stylish prescription readers
or “ready to wear” readers, reading glasses are
essential for presbyopic Americans.
As we age, there is more reliance for reading glasses
near the bed, in the purse, car, office, and living room.
This creates huge market potential for prescription readers
and ready made readers. There is also a great need for
sunglass readers. All this means incredible multiple sale
potential.
Ready made readers can be affordable so that your
customers can purchase multiple pairs for work, fun and
play. Cater to the eyewear needs of aging baby boomers with
attractive displays near your reception counter.
Readers Only
Corinne McCormack
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The Hollywood Grass and Starr Mustard from Corinne
McCormack are two beautiful zyl readers in great colors.
Hollywood Grass is part of South Beach Group and is
available in turquoise blues, navys, yellows, and greens.
Starr Mustard is part of Soleil group and is available in
yellows, browns, and oranges. www.corinnemccormack.com |
Cinzia Designs
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"Maze"
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"Frost"
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“Maze” is a reader from the Spring 2008 Cinzia
collection. Available in purple and emerald green, “Maze”
exuberates funk sophistication. The frame is metal with an
intricate geometric cut out pattern embellished on each
temple. “Frost” is a ladies reader from the same
collection, available in sage/lavender and black/pink. Maze
comes in powers ranging from +1.00D to +2.50D and Frost in
powers +1.25D to +2.75D. www.cinziadesigns.com
Seeqa
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The “Tryst” model continues to redefine and refine
reading glasses. The combination of colors, metal lace and
Italian acetate are rarely seen on a reading glass. Tryst is
available in red/black, tortoise/purple, and
tortoise/turquoise, and in powers ranging from +1.00D to +
3.00D. www.seeqa.com
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Marchon
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The Calvin Klein collapsible readers collection features
a patented telescoping temple design, folding nose bridge
and adjustable nosepads. Stylish rimless rectangular shape
and flattering frame and lens colors, including black with
gray tint, gunmetal with blue tint, tan with brown tint,
bordeaux with pink tint and gold with clear lenses.
Available in powers ranging from +1.00D to +2.50D in 0.50
diopter steps. www.marchon.com
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Maui Jim
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"Ho'okipa"
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"Makaha"
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Maui Readers, Ho’okipa and Makaha, offer the patented
glare and UV protection of PolarizedPlus®2, and are now
available in neutral grey and HCL bronze lenses with add
powers of +1.50, +2.00, and +2.50. Each frame is available
in gloss black or constructed from Grilamid TR 90, which is characterized
by its extreme bending strength, toughness and lightness.
www.mauijim.com
Rem Eyewear
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For a special time, REM Eyewear introduces the “Black
Tie Collection.” Brooks is a classic shape with modern
detailing - a modified rectangle with versatility and class.
Regency is a modified rectangle taking risks with intricate
patterns on both the end piece and temples. Youthful and
modern, the Windsor features a bold front and graphic temple
treatment. Lenox exemplifies classic style with a
contrasting pattern laser cut into the end piece. Finally,
Vanderbilt is a daring use of zyl and laser cut patterns.
All available in powers +1.00D to + 3.00D. www.remeyewear.com
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High Quality Prescription Readers
Luxottica
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"DKNY DY 4516"
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"PRADA 13IV"
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DKNY DY 4516 has an upswept soft, modified rectangular
shape which features double Italian laminate and neon
colors. A metal DKNY logo is embedded in the multi-colored temples. The attention grabbing PRADA 13IV rectangular
shape frame is perfect for the female who loves great
branding with a classic look. Textured temples make for a
creative and artful way to display the Prada logo. This
frame is sophisticated and is an easy fit for most faces.
www.luxottica.com
LINDBERG
The LINDBERG 2000 Spirit Collection offers new temple
variants in both acetate and titanium, supplemented by a
range of new lens shapes. Here, LINDBERG has designed a
range of lens shapes that are particularly suitable for
curve 8 lenses and the effect this offers. The Spirit frame
epitomises LINDBERG’s philosophy with rimless eyewear –
user comfort and countless combination possibilities.
www.lindberg.com
Match Eyewear
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The HE3811EA from Helium Paris, distributed by Match
Eyewear, is constructed in a double laminate, zyl and is
available in colors: purple orchid, onyx, crimson/wheat,
brick/taupe, brown/horn in size: 51/17/135. It streamlines
classic styling with a touch of sheer elegance, in modern,
feminine, European eyewear. www.matcheyewear.com
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Who can benefit from readers?
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No distance Rx Presbyopes, all they need is to view up close
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Presbyopic single vision Distance Rx using contact lenses
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College students or anyone spending a large amount of
time reading
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Computer users to aid in viewing comfort while working
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Young emmetropes with hobbies like needlepoint and
painting
Educate your patients to recognize the value of high
optical quality when purchasing readers. A lot of women will
buy one pair for everyday and one pair for going out at
night. Ask the right questions and explain how wonderful
readers can be!
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