CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

 
 
 
 
 
 
 
 
 
 
 
 
EYE STYLES

Increase Multiple Sales with Stylish Readers

Whether your dispensary has stylish prescription readers or “ready to wear” readers, reading glasses are essential for presbyopic Americans.

As we age, there is more reliance for reading glasses near the bed, in the purse, car, office, and living room. This creates huge market potential for prescription readers and ready made readers. There is also a great need for sunglass readers. All this means incredible multiple sale potential.

Ready made readers can be affordable so that your customers can purchase multiple pairs for work, fun and play. Cater to the eyewear needs of aging baby boomers with attractive displays near your reception counter.

Readers Only

Corinne McCormack
The Hollywood Grass and Starr Mustard from Corinne McCormack

The Hollywood Grass and Starr Mustard from Corinne McCormack are two beautiful zyl readers in great colors. Hollywood Grass is part of South Beach Group and is available in turquoise blues, navys, yellows, and greens. Starr Mustard is part of Soleil group and is available in yellows, browns, and oranges. www.corinnemccormack.com

Cinzia Designs

“Maze” is a reader from the Spring 2008 Cinzia collection.
"Maze"

“Frost” is a ladies reader from the same collection, available in sage/lavender and black/pink.
"Frost"

“Maze” is a reader from the Spring 2008 Cinzia collection. Available in purple and emerald green, “Maze” exuberates funk sophistication. The frame is metal with an intricate geometric cut out pattern embellished on each temple. “Frost” is a ladies reader from the same collection, available in sage/lavender and black/pink. Maze comes in powers ranging from +1.00D to +2.50D and Frost in powers +1.25D to +2.75D. www.cinziadesigns.com

Seeqa
The Tryst model from Seeqa

The “Tryst” model continues to redefine and refine reading glasses. The combination of colors, metal lace and Italian acetate are rarely seen on a reading glass. Tryst is available in red/black, tortoise/purple, and tortoise/turquoise, and in powers ranging from +1.00D to + 3.00D. www.seeqa.com

Marchon
The Calvin Klein collapsible readers collection

The Calvin Klein collapsible readers collection features a patented telescoping temple design, folding nose bridge and adjustable nosepads. Stylish rimless rectangular shape and flattering frame and lens colors, including black with gray tint, gunmetal with blue tint, tan with brown tint, bordeaux with pink tint and gold with clear lenses. Available in powers ranging from +1.00D to +2.50D in 0.50 diopter steps. www.marchon.com

 

Maui Jim

Maui Jim reader, Ho'okipa
"Ho'okipa"

Maui Jim reader, Makaha
"Makaha"

Maui Readers, Ho’okipa and Makaha, offer the patented glare and UV protection of PolarizedPlus®2, and are now available in neutral grey and HCL bronze lenses with add powers of +1.50, +2.00, and +2.50. Each frame is available in gloss black or constructed from Grilamid TR 90, which is characterized by its extreme bending strength, toughness and lightness.  www.mauijim.com

Rem Eyewear
Black Tie Collection, REM Eyewear

For a special time, REM Eyewear introduces the “Black Tie Collection.” Brooks is a classic shape with modern detailing - a modified rectangle with versatility and class. Regency is a modified rectangle taking risks with intricate patterns on both the end piece and temples. Youthful and modern, the Windsor features a bold front and graphic temple treatment. Lenox exemplifies classic style with a contrasting pattern laser cut into the end piece. Finally, Vanderbilt is a daring use of zyl and laser cut patterns. All available in powers +1.00D to + 3.00D.  www.remeyewear.com

High Quality Prescription Readers

Luxottica

DKNY reader from Luxottica
"DKNY DY 4516"

PRADA reader from Luxottica
"PRADA 13IV"

DKNY DY 4516 has an upswept soft, modified rectangular shape which features double Italian laminate and neon colors. A metal DKNY logo is embedded in the multi-colored temples. The attention grabbing PRADA 13IV rectangular shape frame is perfect for the female who loves great branding with a classic look. Textured temples make for a creative and artful way to display the Prada logo. This frame is sophisticated and is an easy fit for most faces.  www.luxottica.com

LINDBERG

The LINDBERG 2000 Spirit Collection offers new temple variants in both acetate and titanium, supplemented by a range of new lens shapes. Here, LINDBERG has designed a range of lens shapes that are particularly suitable for curve 8 lenses and the effect this offers. The Spirit frame epitomises LINDBERG’s philosophy with rimless eyewear – user comfort and countless combination possibilities.   www.lindberg.com

Match Eyewear
The HE3811EA from Helium Paris, distributed by Match Eyewear

The HE3811EA from Helium Paris, distributed by Match Eyewear, is constructed in a double laminate, zyl and is available in colors: purple orchid, onyx, crimson/wheat, brick/taupe, brown/horn in size: 51/17/135. It streamlines classic styling with a touch of sheer elegance, in modern, feminine, European eyewear.  www.matcheyewear.com

Who can benefit from readers?

  • No distance Rx Presbyopes, all they need is to view up close

  • Presbyopic single vision Distance Rx using contact lenses

  • College students or anyone spending a large amount of time reading

  • Computer users to aid in viewing comfort while working

  • Young emmetropes with hobbies like needlepoint and painting

Educate your patients to recognize the value of high optical quality when purchasing readers. A lot of women will buy one pair for everyday and one pair for going out at night. Ask the right questions and explain how wonderful readers can be!

Amy Endo, CPOT
amyendo_88@yahoo.com

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