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VCA
Launches New Name and Logo,
and Elects New Directors at Annual Meeting |
The Vision
Council of America (VCA) has formally announced a new
name and logo—The Vision Council. Debuting at the
group’s 2008 Executive Summit in Naples, FL, The Vision
Council identity and brand was unveiled by The Vision
Council chairman, Larry Clarke, who said “Our new name and
logo are designed to present our organization as inclusive,
committed and authoritative.”
He talked about the group’s recent strategic planning
session last summer which resulted in a new vision for the
future, “to be the leading voice for enhancing life
through better vision, helping people to see and be seen.”
Ed Greene, CEO
of The Vision Council, said “We are very energized by our
new direction. It’s our mission to provide a forum to
advocate better vision by promoting quality vision care
products and services in the global community.”
The
Vision Council will continue to enhance its meeting and
events, such as the International Vision Expos, the
Executive Summit and divisional meetings, as well as its
training and education offerings. It will shift its focus to
further promote the products its members make. A new,
contemporary logo has been developed for The Vision Council.
The logo and a series of new branding materials will
officially debut in April at Vision Expo East in New York
City.
At the Summit, as previously reported, The Vision Council
announced its merger with the Sunglass Association of
America (SAA), whose members will become part of a new
Sunglass and Readers division of the organization, effective
immediately.
In addition, the group officially inducted its 2008 officers
and board of directors.
Larry Clarke of Satisloh North America, Inc. remain as
chairman and will serve with R. Michael Daley of Essilor
Lenses as vice-chair, Raanan Naftalovich of Shamir Insight,
Inc. as secretary/treasurer and Andrea Gluck of Eyewear
Designs Limited as immediate past chairman. Currently
serving on The Vision Council’s board of directors are:
James Anderson, Legal Counsel; Martin Bassett, Walman
Optical; David Cole, Transitions; Pierre Fay, Luxottica
Group; Ed Greene, The Vision Council; Donald Howard, Kenmark
Group; Richard Russo, Safilo USA, and Gerard Santinelli,
Santinelli International. Joining the board, will be the
SAA’s David Beebe. Also new to the board, serving the
first of two possible three-year terms are: Fred Howard,
Carl Zeiss; Michael Hundert, REM Eyewear; Stephen Rappoport,
L’Amy, and David Cole, Transitions.
The division chairs serve on the board and include: Eyewear
and Accessories Division: James Shyer, Zyloware Corporation;
Lens Division: Douglas Hepper, Vision-Ease Lens; Lens
Processing Technology Division: David Beach, National
Optronics, Inc.; Low Vision Division: Geoffrey Moss,
Eschenbach Optik of America; Better Vision Institute: Elaine
Hathaway, M.D., Brunswick Eye Associates .
Retiring from board of directors this year are Al Berg of
Marchon Eyewear and Richard Bullwinkle of DAC Vision. |
