CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

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EYE STYLES

The Latest in Eyewear and Sunwear

Define your style with great buys on the most famous trends in men’s & women’s fashion. These new releases are part of fashion eyewear that is refreshing and exciting. Complement new releases with their POP’s and accessories for eye catching results.

L’AMY
L'Amy: The Beautiful CL2144

The retro themed Chloe acetate sunglasses feature dramatic thick fronts and temples. They are distinguished by the metal trim on the temples which is discretely engraved with the Chloe logo. The CL2144 is a very feminine shape with a retro feel. Beautiful Chloe colors are accented with complementary lenses. Available in four colors: black, mahogany, mole and grey. www.lamygroup.com

Rem Eyewear
Lucky Brand Spectacles

Lucky Brand Spectacles feature authentic details and silhouettes with a modern twist. Treatments such as filigreed metal plaques on the end piece of the Carter and Otis offer a sense of nostalgia. Lucky Brand is one of the coolest brands on the planet. It has a distinct design point-of-view that translates exceedingly well to eyewear. www.luckybrandeyewear.com

Tura
Tourneau Model T065 is a trendy milled metal front in a very wearable rectangular shape. The stylish acetate temples and wide-body spring hinge with comfortable soft movement makes this frame adaptable for many head sizes and extremely comfortable to wear. Available in Demi-matte Brown, Semi-matte Gunmetal and Dark semi-matte Petroleum, in size 52/18-140.
Lulu Guinness L466

The Lulu Guinness model L466 Cecelia is a slightly oversized butterfly shape front with a feminine double bridge, highlighted with special Lulu sputniks on the casted endpiece, centered and sealed with clear enamel as well as subtlety laser engraved on the zyl temples. Available in Gold with Brown lenses, Deep Gunmetal with Grey lenses and Silver with Green lenses, in size 62/14-125 with a CR-39 gradient lens. www.tura.com

Nouveau Eyewear
Nouveau Eyewear introduces environmentally conscious Global ReLeaf Eyewear

In a licensing agreement with American Forests, Nouveau Eyewear introduces environmentally conscious Global ReLeaf Eyewear. For every Global ReLeaf frame purchased, Nouveau Eyewear will plant a tree through the American Forests’ Global ReLeaf project. Casual and comfortable, the collection focuses on lightweight profiles made primarily of metal and stainless steel. The clean-lined styles include models for men and women plus youthful unisex looks. www.nouveaueyewear.com

Kenmark
The aviator shaped Atrevida frame features a zipper décor on the front and temples for a pop/rock star look.

The Thalia Sun Collection features oversized designs offering a glamorous look for women of all ages. The temples feature unique patterns and added décor such as metal studs and Swarovski crystals. The aviator shaped Atrevida frame features a zipper décor on the front and temples for a pop/rock star look. Available in Black and Gold in size 66-8-125.

The Thalia Girls Eyewear Collection features new styles with grown-up styling and colorful designs for young girls and teens. The Alegre is a trendy flat metal front with two-tone colorations that connect the front and the zyl temple for a modern look. It is available in Black, Burgundy and Sage in sizes 46-16-125 and 48-16-130. The Mariposa is a metal front and zyl temple combination, offering a modern twist on the classic butterfly shape. Available in Black, Brown and Purple in sizes 44-16-130 and 46-16-135. www.kenmarkoptical.com

Marchon
Inspired by Karl Lagerfeld’s passion for photography, the KL108S displays handmade acetate temples which are engraved, achieving the look of film strips.

Inspired by Karl Lagerfeld’s passion for photography, the KL108S displays handmade acetate temples which are engraved, achieving the look of film strips. The KARL LAGERFELD metal logo plaque is vertically placed at the hinge of this combination metal and zyl frame. Modern shades of shiny black with a solid grey lens, shiny brown with a solid brown lens and shiny gunmetal with a grey gradient lens allow for a sleek sculpted look.

The classic Michael Kors Monogram logo treatment adorns a new stylish sun style, Boca. The MK monogram is cut into the rich zyl temples and outlined with metal hardware. The contoured soft rectangle shape creates timeless style and is highlighted in elegant colors black, white and tortoise. www.marchon.com

Luxottica
The CM6006 full rimmed acetate style has a slightly more modern rectangular eye shape that is both flattering and fashion forward.

The Club Monaco Eyewear Collection – a line of chic, versatile and affordable eyeglasses and sunglasses – complements the modern and urban lifestyle of the brand. The CM6006 full rimmed acetate style has a slightly more modern rectangular eye shape that is both flattering and fashion forward. The colors are Tortoise Horn, Black/Green Horn, Iron, and Horn. www.luxottica.com

Eastern States Eyewear
Police's Sunglass Collection

Police’s 2008 sunglass collection contains a vast array of cutting edge, high fashion styles. There is a wide assortment of shapes, ranging from progressive shields and aviators to more classic rectangles. Such points of style as open temple and endpiece designs, metal studs, sideshields enhance the design of each frame. Police’s “Gothic P” logo graces the detailing of several models. www.eseyewear.com

 

Viva Group
This new duo features GU6377 and GU6378 and offers an array of rich color combinations, including cream marble/pale gold, tortoise/deep brown and grey/gunmetal.

The free-flowing style of Art Nouveau is tastefully displayed in “Detailed Elegance,” GUESS by Marciano Eyewear’s latest sunglass group for women. This new duo features GU6377 and GU6378 and offers an array of rich color combinations, including cream marble/pale gold, tortoise/deep brown and grey/gunmetal. Dramatic metal décor treatments adorn each handcrafted temple creating a sensational look that’s sure to turn heads. www.vivagroup.com

Adidas Eyewear
Golf-specific eyewear from Adidas

Adidas eyewear’s golf-specific sunglass, adivista, addresses the four challenges golfers face when it comes to eyewear: Vision, Protection, Fit and Durability. It features three different lens tints that have Light Stabilizing™ Technology (LST), including LST Golf, LST Golf Light and LST Vario. Adivista also has the de-centered Vision Advantage™ PC lens, a Class-1 Optical Quality Distortion-Free polycarbonate Lens that guarantees natural depth perception and clear, precise vision within total range of sight. www.adidas.com/eyewear

Charmant
Model 10828 offers a modern milled front with the hammered effect transitioning from the end piece to the temple

Elegant, sophisticated, meticulously crafted are words to describe the new styles offered in the Charmant Titanium Collection. The design inspiration for the series was to incorporate a common theme yet for each style to be individual. The main theme used in the series is a “hammered toned” effect which appears on the temples. Model 10828 offers a modern milled front with the hammered effect transitioning from the end piece to the temple. Available in Brown, Gold and Pink and in a 51-17 size. A counter display is available which highlights the decorative temple designs. www.charmant-usa.com

Zyloware
The Stetson 246 is an updated traditional men’s frame.

This month Zyloware releases a new style in its legendary Stetson Eyewear Collection. The Stetson 246 is an updated traditional men’s frame. The spacious semi-rimless rectangle front accommodates progressive lenses. It has a simple metal eyewire and angular endpieces. Metal temples have dimensional engraved stripes and a raised Stetson “S” logo near the endpiece. Encased spring hinges provide flexibility without adding bulk to the temple. Available in Gold and Gunmetal, in sizes 53-18-145 and 56-18-150. www.zyloware.com

Fashion does not always have to come at a high price. Your “newest release” frame selection should represent what’s hot in the world of fashion today. With a variety of plastic, metal and titanium materials, new releases should offer a balanced mix of form and functionality. From conservative styles to cosmopolitan trends that will make heads turn, you will surely appreciate having updated frames in your dispensary.

Amy Endo, CPOT
amyendo_88@yahoo.com

JANUARY ISSUE FEATURES

Fabulous Sunwear
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Unique Case Study
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Hope for the New Year
Find the right marketing/pricing strategy, and get the New Year off to the right start...

EyeVertise
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