CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

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Shared Passion for Healthy Vision and Better Life

ANDREA SAIA NAMED CIBA VISION CEO

ANDREA SAIA NAMED CIBA VISION CEO

The Novartis Consumer Health Division has announced the appointment of Andrea Saia as CEO of CIBA VISION effective immediately. Prior to her appointment, Andrea was COO of CIBA VISION and has held several global positions of increasing responsibility within the company. Andrea succeeds Michael Kehoe, who has decided to pursue outside career opportunities.

JANUARY ISSUE FEATURES

Fabulous Sunwear
Impress your patients in the new year with all the latest and greatest styles in sunwear...

Strategy for Independents
A proactive strategy for independents is crucial in this increasingly competitive environment...

New Year's Resolutions
Get your practice off to a good start in 2012 by fulfilling all your optical resolutions...
Knowing Your Limits
An anecdote that illustrates the importance of trusting your instincts & standing your ground...
Digital or Free Form?
It's important that ECPs understand differences between digital and free form lenses...
Digital Media Importance
Facebook, YouTube, and Twitter are all free and essential in promoting optical dispensaries...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
Projecting Value 
Teach your patients the value of your products and services and they will return the favor...
Great Artist's Vision Problems
Some of our greatest artist's works may have been a result of visual ailments...
Unique Case Study
A unique case in which all three of the “O’s” worked together to help a troubled patient...

Hope for the New Year
Find the right marketing/pricing strategy, and get the New Year off to the right start...

EyeVertise
Customize your website and watch your eyecare practice grow...

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