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Reflects Company’s Focus on
Innovation, Quality and Strong Partnerships with Eye Care Professionals
With the upcoming introduction of several exciting
CIBA VISION product innovations, and in recognition of
significant upgrades in its manufacturing operations,
CIBA VISION is proud to introduce a new corporate
identity to reflect the company’s renewed commitment
to being leaders in the eye care field. The new
corporate identity includes a modern, new corporate
logo and new purpose statement – “Shared Passion
for Healthy Vision and Better Life” – which
communicates the high level of dedication CIBA VISION
shares with eye care professionals to improving vision
and in turn, improving lives.
Key evidence of the positive momentum at CIBA
VISION is the multi-million dollar investment CIBA
VISION has made to upgrade its Global Supply Chain
processes and facilities to further ensure
manufacturing quality and consistency as well as more
reliable product supply. These efforts, such as the
opening of a new silicone hydrogel lens manufacturing
facility in Johor, Malaysia and the addition of new
production lines at existing lens production sites,
have resulted in a return to high customer service
levels for CIBA VISION products. Investments in
manufacturing innovation have also led to a new level
of comfort and consistency for CIBA VISION’s
O2OPTIX® and NIGHT & DAY® silicone hydrogel
lenses.
“Our new corporate identity reflects the image
and personality that we have already established with
eye care professionals, but also represents our vision
for the future of CIBA VISION,” said Richard E.
Weisbarth, O.D. F.A.A.O. and Vice President, Global
Head, Professional Development and Partnerships for
CIBA VISION. “We are proud of our history and the
progress we have made, and yet remain committed to
continuously raising our game – to ensure that we
not only satisfy, but truly partner with eye care
professionals to delight consumers with innovative
products.”
Another area of increased focus and investment for
CIBA VISION has been in research and product
development, resulting in an unprecedented number of
new product innovations and product upgrades,
particularly in the silicone hydrogel and daily
disposable contact lens segments. These new products
will be introduced in markets around the world over
the next 12 months.
To better partner with and support eye care
professionals in bringing the benefits that these new
products offer to their patients, CIBA VISION is also
increasing its investment in programs to educate
professionals on enhancing the patient experience and
improving the business performance of their practices.
CIBA VISION will phase in the new logo on product
packaging and other materials throughout 2008, with
full transition to the new logo on its product line
expected by the end of 2009. With the updated logo,
the CIBA VISION name will appear even more prominently
on product packaging, and on professional marketing
materials, owing to its more contemporary design. |
