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Liberty Sport Launches MagTraxion Technology

MagTraxion Technology™ by Liberty Sport is a technically unique magnetic system combining skillful engineering and contemporary style. In a snap, you can go from a fashion sunglass to high performance sun protection in seconds. It’s like getting two sunglasses for the price of one!

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The first of the 2008 Sun Performance styles to utilize this technology is the Liberty Sport Chopper. The Chopper is a motorcycle / cycling frame that comes with removable MagTraxion™ eyecups to help keep out wind, dirt and debris. The eyecups can be worn when riding the motorcycle and removed when there is a desire to change to a fashionable sport sunglass.

This style is Rx’able and also features a pierced mesh temple design, allowing for airflow but screening out debris, Eight-base premium sun lenses, and a raised eye rim back lip provides additional lens retention. The Chopper is available in four colors Matte Black with Shiny Silver mesh, Shiny Chrome with Satin Black mesh, Shiny Black with matte black mesh and Shiny Gunmetal with Shiny Silver mesh.

“There are many performance sunglass competitors on the market. Our specialty has always been that all our frames can be sold as Plano or Rx’able. Our consumers lead active lifestyles and require a fashionable, performance sunglasses. With MagTraxion™ technology, we can answer the wearer’s needs in one frame,” says Carmine DiChiara, VP of New Product Development.

Liberty Sport will be launching other sun performance styles throughout 2008 utilizing MagTraxion™ technology.

Liberty Sport Performance Suns are all Rx’able and available at leading independent eye care professionals and leading optical chains. To find a retailer near you, or to get more information and the complete assortment of protective sport eyewear and performance sunwear from Liberty Sport, visit www.libertysport.com

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