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TRANSITIONS
VI EXPERIENCE TOUR
TO INCLUDE 11 CITIES IN 2008 |
Events
Provide Opportunities to Learn About Newest, Most Advanced
Photochromic Technology and Marketing Support from
Transitions Optical
To support the launch of Transitions® VI
lenses – today’s most advanced photochromic technology
available in all major lens materials and designs –
Transitions Optical, Inc. has announced an Experience
Transitions tour, which will visit 11 cities throughout the
United States. By attending, eyecare professionals will earn
the chance to experience the new performance of Transitions
VI lenses firsthand.
Kicking off in February 2008 and
continuing through April 2008, the Experience Transitions
tour will also stop in six cities in Canada. Attendees will
learn about tools and support for the new product, as well
as 2008 initiatives to educate consumers about the need for
healthy sight and drive them to their eyecare professionals
for more information.
“Our tour attendees will see that we
are stepping up our efforts on all fronts – advancing our
technology to provide optimal vision and healthy sight to
patients, expanding our marketing efforts to drive awareness
of the need for UV and glare protection and elevating the
importance of eyecare professionals in delivering healthy
sight solutions,” said Grady Lenski, commercialstrategy
and operations director, Transitions. “We have a lot in
store for 2008, and the tour will help our partners know
what to expect and how they can leverage our efforts to grow
their own businesses.”
The U.S. Experience Transitions tour
will stop in:
February 26 – Minneapolis, Minn.
February 28 – Atlanta, Ga.
March 4 – Tampa, Fla.
March 6 – Miami/Ft. Lauderdale,
Fla.
March 11 – Houston, Texas
March 13 – Dallas, Texas
March 20 – Seattle, Wash.
March 25 – Los Angeles, Calif.
March 27 – San Francisco, Calif.
April 1 – New York City, N.Y.
April 3 – Detroit, Mich.
In the spirit of the tour’s “experience”
theme, eyecare professionals will have the opportunity to
visit various stations where they will see Transitions VI
lenses in action and enjoy engaging entertainment. Attendees
will learn the latest updates on consumer advertising, as
well as self-marketing tools, in-office/POS tools and
education support offered by Transitions in 2008. Attendees
will have the chance to win gift cards, and will have the
opportunity for a free trial pair voucher for Transitions VI
lenses, so they can experience the advanced performance of
the lenses for themselves. |
