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EYE STYLES

Just in time for the Summer... Sunwear!

Sunglasses are the most popular accessory and should be a perennial favorite for everyone from children to adults. Sunwear has definitely come a long way in shapes and sizes, embellishments, and vast selections of colors from muted tones to vibrant brights. 

Luxottica

Vogue’s 3637SB is a contemporary oversized monel shield that exemplifies the glamour of the Vogue brand. A metal eye rim enhances the unique circular eye shape, and a trio of small metal pieces with mini crystals graces the bridge and temples. Open metal temples with stamped Vogue logo provide a unique and lightweight finish to this beautiful and elegant frame; available in Gold Electro-Plate, Silver, and Brown. www.luxottica.com

Revolution Eyewear

The Ed Hardy EHS023 shown in Tortoise epitomizes the essence of the Ed Hardy image. With the “ZEKE” Tattoo embellishments on the temples encrusted with crystals from the “House of Daniel Swarovski.” The shield design is accompanied with an adjustable nose bridge to accommodate many to fit. The style is also available in black. www.revolutioneyewear.com

DANIEL SWAROVSKI

Dressing for life’s special moments has never been easier with the launch of DANIEL SWAROVSKI crystal eyewear’s breathtaking Love & Light Collection. The collection offers a one-piece shield (S620), brought to high glamour with crystals that are hand-set directly into the lens; and two rimless sunglasses, coated with a gossamer-thin, phased metallic that is uniquely offset by perfect Chaton-cut crystals. www.daniel-swarovski.com

Match Eyewear

The Float Milan brand has differentiated itself around the world, by fusing pure styling with perfect quality fit that creates the niche in today’s fashion forward sunwear. With a selection of classic aviators, chic wraps, and oversized shields, in rich colorations, the look combines, understated elegance with modern flair – appealing to the masses for both sunwear genders (age range: 20 – 50). www.matcheyewear.com

Oliver Peoples

The Sofiane aesthetic reads as a feminine, floating metal wire incased in two thin layers of plastic. For example, the frame is available in Ultramarine, a rich Navy blue background color, rose gold wire, and crystal layer, creating an oversized, glamorous style that is simple and sexy. A hand laid metal wire is incased in two layers of Zyl. This exclusive technology has been in development for five years. www.oliverpeoples.com

Viva

Highlighted in the Ermenegildo Zegna Eyewear collection is SZ3072, part of the Racing Series, which infuses the world of racing cars with details that evoke fast cars and a luxurious driving style. These sporty racing sunglasses feature streamlined profiles characterized by perforated leather sheaths meticulously cut to fit and handcrafted on the temples andupper part of the double bridge. www.vivagroup.com

ClearVision Optical

Here is the Spectra model from the ELLEN TRACY EYEWEAR Collection. It’s an all acetate design with a very cool engraved zebra stripe along the temple. It’s available in 2 color choices: Black or White. Plano SOLA CR 39 UV 400 lenses are standard. It comes in one size of 62/16/125. www.cvoptical.com

adidas

The adilibria shield expands the line of women’s specific, high performance athletic eyewear. With ventilated temples, a larger more wrap-around lens and colors that pop, these glasses go far beyond the fairway. It is available in small and large sizes, in colors small: matt brown/fresh pink, copper/neon orange, matt jade/grey, matt black/grey. Large colors include matt black/grey, matt grey/brown, gold/white, matt turquoise/grey. www.adidas.com/eyewear

Kaenon Polarized

Thanks to the LEILA, fashionable women no longer have to sacrifice premium optics and comfort for sexy style. Kaenon’s hallmark approach to design and quality produced this Italian-crafted piece with authentic Kaenon details such as inlaid Variflex nose pads to securely cradle the nose, durable stainless-steel hardware, and SR-91 polarized lenses which, with their light weight, deliver incredible coverage that you can comfortably wear all day. www.kaenon.com

Kenmark

Kenmark has added new designs to its Dana Buchman Vision Collection. Dana Buchman Vision provides a woman with the perfect accessory to compliment her clothing designed specially for the affluent, active lifestyle. Carmel is an oversized, zyl sunglass that wraps the face and is adorned with a decorative metal plaque and Swarovski crystal décor. It is available in colors Black and Ginger and in size 65-17-115. www.kenmarkoptical.com

Modo Eyewear

Baby Phat’s Spring/Summer 2008 Sun Collection consists of 4 trendy plastic shapes and one metal. In the plastics, oversized rectangular and oversized aviators as well as sporty shapes stand out. Each style comes in 3-5 colors from crystal sparkle to hot red. The collection also includes a metal shield frame which comes in the color dark gun, gold and silver. Ornamental and jewelry embellished temples ensure a stunning look - modern and sparkling, perfect for a young public. www.modobiz.com

Wiley X Eyewear

Wiley X Eyewear has introduced its new Women’s Street Series sunglasses, specially developed to combine fashionable design, comfortable fit and superior eye protection. Each of these stylish Women’s Street Series models features frames built from tough, yet lightweight TR90 Grilamid. Street Series glasses also feature optical quality lenses that are impact resistant, scratch resistant and provide 100-percent UVA and UVB protection. www.wileyx.com

Baumvision

Paul Frank Eyewear’s collection, entitled “The Road Less Traveled,” harkens an exploration of classic American culture. Inspired by the late 1970’s glam and with an abundance of ‘80’s colorations, the collection was tailored to be the perfect accompaniment to a summer of “exploration.” Frames such as “Artificial Life” have thin templates, oversized silhouettes and gold adornment. www.paulfrank.com

Signature Eyewear

Signature Eyewear introduces new “N-star” designs in the Nicole Miller COLLECTION line. The new designs feature the new iconic “N-star” logo, which consists of four N’s turned to form a star. Sunglass style “Balthazar” is one of the first offerings with this beautiful logo treatment. Balthazar is offered in two rich acetate colors and features a vintage-inspired custom metal hinge. The N-star design will be featured on 5 optical and 5 sunglass styles for Fall 2008. www.sigeye.com

With the vast array of sunglasses available to your patients, sunwear can be anything from blingy to subtle and sleek. These sunglasses will leave a lasting impression from the minute they are displayed in your dispensary. Help your patients in making good sunwear selection choices. Review their hair color and skin tones. Please be sure to restock their favorites that reflect current fashion trends...they will love you for that!

Amy Endo, CPOT
amyendo_88@yahoo.com

JANUARY ISSUE FEATURES

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A unique case in which all three of the “O’s” worked together to help a troubled patient...

Hope for the New Year
Find the right marketing/pricing strategy, and get the New Year off to the right start...

EyeVertise
Customize your website and watch your eyecare practice grow...

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