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Teenagers Flip
Over Glasses |
Researchers at Ohio State University
have discovered that a recent study of a group of preteens
suggested a positive aspect to the first pair of glasses
experience. It wasn't always like this. While evidence still
exists of the trauma that often would accompany the first
exam and glasses, the attitudes of today's youngsters have
changed. Glasses have reached the point of quiet acceptance
by peer groups. There are no more unpleasant chants and
teasing about wearing glasses. Those polled felt that
eyeglasses gave them an appearance of "honesty and
intelligence." Researchers also added that modern
eyewear is attractive and no longer has the ugly connotation
it once carried. The days of catcalls, name calling and the
stigma of disability leveled at eyeglass usage among our
youth, thank goodness, is long past.
Eighty children, ages 6-10, were
shown pairs of pictures of children. One half of the
pictures were of children who wore glasses and the other
half were pictures of children who did not wear glasses. It
was shown that there exists a constant stereotype of
intelligence connected with eyeglasses, reinforced by the
media. Of special interest in the study were the questions
asked concerning their preference of playmates - which
child's picture suggested that they were good in sports
activity, who looked shyer and who was better looking. The
preteens tested did not report differences that would mark
an eyeglass wearer distinctly different from a non eyeglass
wearer. Details of this study were published in the May 2008
issue of Ophthalmic and Physiological Optics. The researcher
who performed the study, together with his colleagues, was
Jeffrey Walline, OD, PhD, an assistant professor of
optometry at Ohio State University.
It appears that to present the
best possible impression on peer groups or family, teenage
eyewear consumers have been influenced in their frame
choices by a variety of pressures. Notable mentions are
friends, parents, the media and their eyecare professional.
Dispensers do not have the luxury of overlooking the
thinking and experience of these teenagers. Keeping this in
mind, I decided to try to discover pertinent information
regarding the secrets of what teenagers want.
While it's good that preteens
appreciate the "feel good" benefits of wearing
glasses, our teenagers are seeking more. They are aware of
the statement that frame styles and color delivers to their
peers and it is an omnipresent inducement in their eyeglass
choices. I questioned a number of teenagers who attend a
school near my house as well as some teenage neighbors and
children of my friends. I asked if the media had an
influence in their choice of frames. Only a few replied that
they had noticed ads in a variety of fashion magazines, but
that it did not influence their choices. Many students
informed me that exposure to window and office displays
helped significantly. Almost all the teenagers admitted that
their eye care professional was the most influential guide
in their final choice. Parental judgment also entered into
the final choice. In almost every case the young patient was
accompanied to the office by a parent or older sibling.
The youngsters were surprisingly
sophisticated about signature frames and name brands. They
recognized names such as Marchon, Safilo, Fendi, Oakley,
Cazal, Gucci and Vera Wang. Celebrity eyewear seemed to be
of significant interest to our group. They sought to emulate
the eyeglass good looks of a Tom Cruise, Angelina Jolie, and
Bono, to name but a few. Amazingly, the mystique surrounding
Jackie Onassis and Audrey Hepburn is still a persuasive
selling point that resonates with the teenagers of today.
Many of the group added names to the celebrity list that
were dear to them, but unfortunately, unrecognized by me.
Just who is Chandra Wilson?
Fondness for plano sunwear or
prescription was elicited by the youths. Many already had
sunwear or were contemplating purchasing a pair in the near
future. Only a few had requested Transitions lenses.
However, they volunteered the information that their parents
did have Transitions lenses. A large number of teenagers
wore contact lenses and used eyeglasses as a backup
convenience. The majority of those subjects were more
interested in saving money than the need for style or taste.
The backup glasses were a low priority and the cheapest
price for a low end frame prevailed as the best option.
The predominant choice style they
preferred was a rectangular or semi oval shape in a small
eye size. The choice of metal or zyl material was evenly
tallied by the group with no special attachment to either.
Sunwear choices allowed them to choose from more highly
stylized selections. A lightweight feeling was sought by the
majority plus a low grade tint. The tint was requested for
style and not particularly for anti-glare needs. Heavier
tints, I learned, are considered suspect by teachers
regarding students who may be using the heavier tints in the
classroom to disguise the effects of some foreign substances
that are taken orally or smoked.
Adjustable nose pads were
acceptable to most of the group, but not necessarily as a
first choice. I noticed that the styles most of the group
were wearing were conservative and tasteful. I was made to
understand by my young friends that some classmates sported
unusual, even bizarre styles that we sometimes exhibit in
our offices as an eye catching display. Those are the frames
that patients "ooh and aah" about, but never buy.
There were instances of spiked, oddly colored hair, body art
and pierced skin types who did not disappoint their peers
with their avant garde styles. Some frames were purchased
over the internet from obscure dealers. One of our young
ladies said, "My parents hated my choice...so I liked
it."
The group shared experiences of
dissatisfaction. Complaints surfaced regarding temples that
were too tight or too loose. This was followed with
contention over ill fitting adjustable nose pads and the
common complaint about discomfort caused by heavyweight
lenses and frame. A shining light was offered by the
teenagers, revealing that, with very few exceptions, our
subjects were satisfied with the skill and results of the
examiner. From the lips of those special consumers, we can
learn about their thinking. Our teenagers are beloved,
bothered and bewildered. All too often they are accused of
unfathomable behavior and habits. Perhaps they often find
themselves out on a limb. Let's remember what Will Rogers
said, "Why not go out on a limb? After all, that's
where the fruit is."
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