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New Fall Fashions for 2008

Exotic color palettes are to be expected this season. Fall and winter �08 ushers in vibrant and magnificent colors as shades of red, orange and yellow dance with evergreen and bark. Most popular this season is eggplant purple, with many shades of brown, gray, burgundy and golden tones. There will be no shortage of wearable colors come this season.


The DG 4035 is a sixties model that recreates the vintage frame with a modern twist. The wide,rectangular front contrasts with the slender arms, and the uniqueness of the model lies in the use of bright and candy-like colored plastic. This style is light, summery, and very original. Available in six colors ranging from Blue, Pink, Purple and Red Stripes to the more classic Black and Tobacco.

Ultra Palm

The Caviar 6328 features triple Gold plated monel flowing with genuine Austrian crystals. The �Rock Star� of dressy drilled sunglasses comes in 3 color combinations: Gold with clear crystals, Gold with Multi crystals, and Gunmetal with clear crystals. The crystals are all square cut baguettes and are laid out & set to make the most intricate & complex patterns. Clear crystals set off the bridge trim.

ClearVision Optical

The Ellen Tracy Eyewear brand has just introduced a remarkable flat metal/acetate combination design named Janus. A sophisticated, yet modern upswept shape, this frame�s flat metal front offers a prominent look with a bold end corner feature. The frame front is an open endpiece design that graduates to a full polished acetate temple shape. Available in two sizes of 50/16/135 and 52/16/140 and three color choices of Black, Wine or Brown.

Corrine McCormack

Corinne McCormack applies a chic pattern to her new Checkerboard collection for fall. The collection�s two face flattering frames�one an update of the glamorous 1950s cat�s eye (Rosanne�pictured), the other a timeless, elongated oval (Cleo)�take their cues from Corinne�s personal collection of vintage eyewear. Both styles feature a bold tortoise and ivory check throughout with an overlay of deep Ruby, warm Brown or sheer Amber.

Aspex Eyewear

The new CT191 offers the best of both worlds; feminine style with durability and comfort. The result is a stunning frame with delicate detailed temples and a virtually indestructible bridge. Featuring styling and coloring as dynamic as its functionality, not to mention a polarized magnetic clip-on. Available in colors: Bronze and Latte, Raspberry and Fuchsia, Violet and Lilac.

Under Armour

Equilibrium features an ArmourFusion frame, giving it unparalleled strength and flexibility. The Titanium Reinforced Nosebridge�s cradle and temple tips act as a three-point grip system to provide a comfortable and secure fit. Equilibrium also uses Under Armour�s APVX lens technology, providing the wearer with 20% more undistorted vision in the periphery, delivered in a lens that is 10 times stronger than typical polycarbonate lenses.

Eastern States Eyewear

The Police 2008 Fall Sunglass Collection features a combination of aggressive fashion styles and cool, trendy RXable models. There is an assortment of shapes, ranging from progressive shields to RXable aviators and rectangles. Such points of style as open temple and endpiece designs and sideshields enhance the design of each frame. Police�s �Gothic P� logo graces the detailing of several models. The lenses include a mix of flash, mirror, and polarized treatments.

Safilo Group

Precious and sparkling, the DIOR LIMITED sunglasses are an emblem of sophisticated luxury and will enchant all eyes with their generous and feminine wrap frames. This special edition shines with octagonal Swarovski crystals and small, scintillating flowers set on the temples inspired by Dior�s fashion jewels.

Nouveau Eyewear

For men, Nouveau has created the Global ReLeaf Great Basin. This combination style features a modified rectangular front along with wide endpieces and modern zyl temples. The Great Basin is offered in either a Shiny Brown or a Shiny Dark Gunmetal Earth Tone.

Oliver Peoples

The Oliver Peoples Suspended Metal Series expands this season with the release of the new Talya, a modernized Twiggy inspired style. It�s a unique, fresh take on old Hollywood style, making it a perfect, classic statement for the Resort/Spring seasons. Available in rich, luxurious colors, including UltraMarine, Dark Tortoise, Espresso, Black and Ivory Shell.

Live Eyewear

The new Low Vision Cocoons� are designed to be worn over prescription eyewear and are available in four absorptive filters; Boysenberry, Hazelnut, Lemon and Orange. Each tint is developed to provide a unique combination of glare control and contrast enhancement to meet the special needs of today�s low vision patients. Low Vision absorptive filters are available in all sizes of Cocoons, black frames only.

Viva International Group

Viva International Group announces the release of styles from the GANT Eyewear collection, including new styles GW Felisia and G Seagram. Distinctive color-striations adorn the handmade temples of GW Felisia, and a sporty single stripe details the handmade temples of G Seagram. A variety of rich color combinations, including Tortoise, Grey Horn and Gunmetal showcase the brand�s impeccable details.


7Eye launches Bali, a contemporary unisex style of eyewear featuring Airlock, its new proprietary non-air permeable eyecup design. Bali fits a wide variety of faces in a silhouette that takes its cue from New York�s fashion runways, available in three frame colors, Black, Dark Tortoise and Gray Tortoise.

Ronit F�rst

Introducing Ronit F�rst�s extraordinary hand painted optical frames, with the amazing range of hand painted glass wear by talented Israeli artist, Ronit F�rst. This exciting range of individual, distinctive, hand painted frames will bring vibrant color, fun and sophistication into every aspect of the wearer�s life.

McGee Group

�Whimsical� is the newest in Vera Bradley� Optical Collection from The McGee Group. The VB-3027 is a full-rim stainless steel and handmade acetate frame design with a modified oval eyeshape. This style features the Vera Bradley Yellow Bird and Raspberry Fizz patterns on the outside of both temples with a metal end piece inspired from the same designs. Available in 2 colors; Black with Yellow Bird and Plum with Raspberry Fizz.

Marchon Eyewear

The Sean John SJ814S features dramatic dominant styling, the frame front is boldly outlined in thick zyl and complemented by the contrasting contoured metal temples and top bar. Meticulously crafted with refined grooved detailing, the Engraved Gothic logo is stately displayed on each left temple and the Money Logo is detailed on the inside of both temple tips. The SJ814S, an 8-base frame for either a man or a woman, comes in deep polished colors of Dark Tortoise, Coffee, Emerald and Medallion.

Kenmark Group

The Kenmark Group is releasing four new optical styles in its Vera Wang Eyewear collection. Each frame uses the finest Italian materials and craftsmanship to create looks that are elegant and refined. The V175 features a Zyl front and split titanium temple design, which creates a fashionable look in women�s eyewear. It is available in sizes 50-15-130 and 52-15-135 and in colors Black, Currant, Nude and Tabac.

New Releases can be extremely popular for those wanting the newest in what fashion eyewear offers. Today�s eyewear is seen as an accessory. It is also important to look at a person�s features, hairstyle and skin tone to select which frames will best complement each individual. Many will opt for more than one pair of glasses each year when their prescription has changed, and will want several pairs of glasses to coordinate with their wardrobe.

Amy Endo, CPOT

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