Marc T. Giles, president and CEO of Gerber Scientific, Inc., has announced the appointment of Alex Incera as president of Gerber Coburn and corporate vice president, effective immediately. Incera replaces Stephen Lovass who remains president of Gerber Scientific Products and senior vice president of Gerber Scientific, Inc.

In addition, Randall Baldwin has been appointed director of marketing and will be responsible for product management, marketing communications, and strategic marketing initiatives. 

“Alex has proven to be an outstanding leader of Gerber Coburn. In his role as general manager, he has successfully managed the unit’s business operations during a challenging economic climate,” said Giles. ”As executive director of marketing and vice president of engineering, he has been instrumental to the development and commercialization of several new products, including the Advanced Lens Processing System. Alex’s 13-year tenure in the industry has provided him a keen understanding of the market, making him the ideal candidate for this position.” 

Incera joined the business unit as project manager in 1995 and was promoted to director of engineering in 1996. In 1999, he became vice resident of engineering, leading the research and development efforts of such products as the Eclipse Surface Blocker and DTL Generator. He was appointed executive director of marketing in 2006 and general manager in February 2008. Incera earned a Master’s degree in mechanical engineering from the Massachusetts Institute of Technology, Mass., a Bachelor’s degree in mechanical engineering from Columbia University, N.Y., and a Bachelor’s degree in math and physics from Providence College, R.I. 

Baldwin joined the business unit as group product manager in 2001 and was promoted to director of surfacing and coating products in 2005. Prior to joining Gerber, Baldwin served as director of marketing at Pro-Laser North America Inc., Dallas, Texas and as marketing manager of laser products at Lasersight Inc., Winter Park, Fla. Baldwin holds a Master’s in organizational management from the University of Phoenix, Ariz. and a Bachelor’s degree in marketing/advertising from San Jose State University, Calif. 

Gerber Coburn, a leading provider of computer integrated optical lens processing systems, designs, produces, markets, and supports equipment, software and supplies used in surfacing prescriptions in lens blanks, coating lenses, and machining lenses to fit patient frames. Based in South Windsor, Conn., Gerber Coburn is a business unit of Gerber Scientific, Inc.