What are the advantages of Seiko’s back-surface design?

To begin with, the front surface shape magnification differences between visual areas are eliminated. In conventional progressive lenses, distortion is induced by the shape changes on the pre-molded front curve, and by power changes on the back. The front surface on Seiko free-form lenses is a perfect sphere, eliminating distortion due to front surface shape changes. The wearer experiences a considerable reduction in overall size and skew distortion, with a virtual elimination of image sway & swim.

Technically, the lens provides for total control of marginal astigmatism and power error through aspheric compensation for each Rx. This mean for each sphere, cylinder, axis prism and add power, the patient provides a truly customized lens with an exact Rx for near, an exact Rx for intermediate, and an exact Rx for distance.

What type of patient benefits from this new innovative product?

Seiko’s 100% back surface design provides ECPs with a product that can be custom made to their patients’ exact visual needs. These lenses are lifestyle-dispensing friendly, with multiple lens designs, multiple fitting heights and a variety of material and coating options.

Seiko and Perfas free-form lenses are designed for people who appreciate wide distance vision and who require the widest reading and intermediate areas. They are the perfect first pair of progressive lenses and ideal for replacement or for patients sensitive to the distortion in regular progressive lenses.

Are they easy to fit for a patient?

Seiko and Perfas free-form lenses are as easy to fit as a conventional progressive lens using a monocular PD while ensuring proper lens height.

What is the wearer’s success rate?

After a decade of continual design advances and global distribution, the wearer success rate is over 99%.

What indexes are the Free-Form lenses available in?

Seiko and Perfas free-form lenses are available in an incredible choice of material and coating options. Indexes include 1.67, 1.60, 1.59 (poly), 1.53 and 1.50. Certain indexes are available in polarized and Transitions® lenses, featuring the latest Transitions VI photochromic. They are also compatible with high-quality aftermarket anti-reflective (AR) coatings.

What does the future hold for Seiko Optical Products?

Worldwide, Seiko Optical provides global leadership in the design and development of free-form ophthalmic products that enhance people’s lives, and we expect to see additional advances in digital surfacing technology in the years ahead.

How does Seiko support ECPs in marketing these products?

Our patented back-surface technology allows us to be competitive with the larger conventional PAL lens manufacturers, in both features and pricing strategy. Seiko supports its back surface free-form lenses with a variety of marketing initiatives, beginning with the Internet. Information-packed websites are featured at www.seikoeyewear.com for Seiko branded lenses, and www.perfas.com for Perfas branded lenses. Each site features an educational video geared to consumers, with additional information explaining how back-surface technology can benefit ECPs. Product guides, fitting guides and other technical information is also available.

On the www.perfas.com website, ECPs can register to become a Preferred Provider and receive additional benefits, including incentive merchandise awards.