Before we use any material or
solution in our practice of opticianry, we should read and
comply with the guidelines on its manufacturer’s MSDS
(Material Safety Data Sheet). For example, the MSDS provided
by BPI (Brain Power Inc.) advises that no special
ventilation is required to use its stripper. However, it
also indicates that the wearing of a “protective lab coat,
protective gloves, and eye protection” is all “strongly
recommended.” You should also only attempt to strip the AR
coating off lens materials as indicated by the manufacturer.
Having said that, I have successfully stripped CR-39,
polycarbonate, and high-index lenses. In addition, while it
is infinitely easier to strip the “cheaper” brands (and
despite manufacturer claims to the contrary), I have also
stripped the more “premium” brands as well.
Additionally, I will also concede
that if a patient’s AR-treated lenses are so degraded that
stripping becomes an option, the first and best course of
action is to sell that patient new lenses. Sometimes that
works. Many times, however, the patient responds with
something like this: “My insurance doesn’t kick in ‘til
August…I can’t afford $350 for new lenses. Is there
anything that can be done to take off these scratches?” As
an eye-care professional, if you have answered that question
by saying “no,” that is a lie.
Saying that to some opticians has
prompted a defensive rationalization: “But I work at a
Wal-Mart Vision Center; we’re not allowed to use a
stripper in our stores.”
Well, then it seems that the
honest and ethical response should be, “Yes, the scratches
could be removed with a stripping solution, but we don’t
do it here in our office.”
I am such an avid believer in
using AR stripper because of the undeniable benefits to the
patient and the practitioner. The obvious benefit to the
patient is that a pair of lenses that, for whatever reason,
have become virtually useless can be transformed in to what
seems like a brand new pair of lenses in a matter of
minutes. This is undeniably a good thing. Granted, the
characteristic and function of the AR coating is gone, but
at least they can see! Moreover, a pair of AR lenses that
have become that scuffed and damaged (and yet is being worn
by the struggling patient) endangers not only the patient,
but others as well. Think about it. Would you want to be
driving on the same highway with a driver wearing damaged AR
glasses like those that we see every day? I think not.
Remember too, if you decide to
start stripping in your dispensary, the manner in which you
approach the entire transaction is critically important. Use
it as a teaching moment. I believe that when they leave your
office post stripping, they will either always insist on AR
lenses, or they will never buy them again. The person most
in control of which way that decision goes is you – the
stripping optician. Think about the difference between the
following two responses to the question: “Can you take off
scratches from these lenses?”
Response #1: “Absolutely! You
are very lucky too. You have what are called AR lenses –
that stands for anti-reflection. That’s why when you first
got them everything seemed so much clearer, and also why the
reflections of light driving at night didn’t bother you.
But since they weren’t cared for properly, that process
has started to disintegrate from the other parts of the
lens. But like I said, that AR can be stripped off, so you’ll
have what seems like a new pair of lenses…the scratches
will mostly all be gone. Now lights and reflections may
bother you…but always insist on AR lenses and scratching
will never be a problem.” (Notice I avoided using the “coating.”
Research shows that customers do not respond well to that
word, so avoid using it when talking to patients about
ant-reflection.)
Response #2: “Oh…you have
those anti-reflection coated lenses. The coating comes off
sometimes. The lens underneath the coating is probably okay…but
that AR thing can sometimes be a bit of a problem. I’ll
strip it off for you and then they’ll be okay.”
I think we would all agree that a
patient hearing the first response would be much more likely
to purchase AR in the future. From experience I can tell you
that is true. A person hearing the second response, in my
opinion, will be much less likely ever to go near AR again
– to him AR now stands for Awful Results!
So the benefits of stripping AR to
the patients are clear – literally! They have a much
clearer pair of spectacles to wear until they are ready to
purchase a new pair, and they didn’t have to pay hundreds
of dollars for a prescription that may change in a few
months.
The benefits to you, the
practitioner, may not be so immediately clear. There is the
obvious financial benefit. I always respond to an inquiring
patient with some version of the first response, adding, “It’ll
take 20 minutes and costs 20 bucks.” I usually end up
stripping five or six times a week. That’s an extra $5,000
annual profit. Consider the less-obvious benefits.
First, you have set yourself apart
from most of the other ECPs (eye-care professionals) who
have simply told them what you have just done was impossible
to do. Second, and more importantly, you have a potential
customer for life. I guarantee you the next time that
patient’s prescription changes, he or she will make a
beeline for your office. Treat them right, and that patient
will be your most loyal client. Third, and finally, that
patient becomes a walking advertisement for your practice.
Based on previous experience, I can tell you that many of
the people who come to me for a stripping, were referred by
others. And so on, and so on…stripping can be a good
practice builder.
I always welcome and appreciate
your comments via email. Frankly, the number of ECPs who
take the time to write complimentary comments or who simply
have a question, surprises me. I welcome criticism and
challenging missives as well, but on the issue of stripping,
I know there will be many of you who will disagree or who
have other concerns and criticisms. So on this one, let’s
agree to disagree. For the rest of you: Happy Stripping.