INDUSTRY NEWS
OLA names 2008 Awards of Excellence Winners...
21st Century acquires Quick Care Frame Repair...
Alex Incera appointed President of Gerber Coburn...
CONTINUING EDUCATION, 1 CE Credit � $14.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012
 
CONTACT LENSES
Contact Lens Do's 
and Don'ts 

Educate your patients fully on every aspect of contact lens use...
Electronic 
Contact Lenses 

Innovative new contact lenses fitted with circuitry could help restore vision and treat diseases...
Silicone Hydrogels 
New technology, new opportunities...
 
OPTICAL ODDS & ENDS
Fitting Difficult Faces 
Fitting patients with physical deformities can be a challenge to even an experienced Optician...
Bionic Vision to 
Help the Blind 

A breakthrough in helping with vision disorders...
Eyewear and 
the Military 

Protective eyewear for military personnel...
 
MARCH 2009


 
FEATURES

Spring Frame Releases
Usher in the new season with the latest and greatest in eyewear and sunwear...

Competitive Advantage in Action
Profile of successful Independent Optician: 
Heather Allen...

EyeCare Industry Movers and Shakers
See who's shaking up the eye care industry...
The Newest in High Definition Lenses
It�s essential for ECPs to stay on top of the constant advances in lens technology...
AR Coating 101
Anti-Reflective Coating is ideal to help your patients and increase your bottom line...
Dispensing Motivation
A number of techniques Optical Manager�s can use to successfully motivate their staff...
EyeCare in Prison
Institutional Eye Care provides service to over 400,000 inmates across the country...
Professional Development 
The future for Continuing Education?...
The Evolution of Polycarbonates
Viable and cost effective option for ECPs...
Independent Encouragement
Independents have been outselling the Chains...
 
 
FRAMES AND FASHION

The Newest in Men's Eyewear Leave a lasting impression on your male patients with the latest men's fall eyewear...

The Newest in Fall Fashions 
Leave a lasting impression on your patients with the latest 
in fashionable fall eyewear
...

Safe and Stylish 
Kids Frames
 
Excite your young patients with the latest in trendy, sturdy eyewear and sunwear...

Fit and Style your Patients for Success 
A surefire way to gain satisfied, fashionable, and loyal patients...

Dispensary D�cor: Frame Boards
Make a good first impression on your patients
...

Boosting Frame Inventory 
A barren frame inventory holds a practice back...

 
 
LENS/EQUIPMENT
Understanding 
Digital Lenses 

It's important to look past the many assumptions made about Digital Processing...
Aspheric Lenses 
Aspheric Lens Designs have many features that can offer superior optics to patients...
Lab Maintenance 
One hour of equipment maintenance can save you eight hours of down time in the lab...
Abbe Number 
Abbe Number is a technical term that may be familiar to most ECP's, but what does it mean?...
Avoiding Lens Slippage in the Lab 
With the right guidelines, anyone can edge expensive lenses without fear of breakage...
Ophthalmic Calibration 
Regular maintenance tips to avoid breakage...
 
 
MARKETING
Marketing Strategies for Independents 
There are a number of marketing methods that can help level the playing field for dispensaries...
Online Dispensing 
The increase in online optical retailing and how progressive ECPs can use it to their advantage...
Increasing Dispensary Sales 
There are three simple steps to better sales...
Selling Second Pairs of Eyeglasses 
Important advice about increasing sales...
Dispensary D�cor 
Essential ways in maintaining a healthy business...
The Optician: Defining the Profession for 
the Future 

Are national standards necessary?...
 
MANAGEMENT
Optical Optimism 
Ensure your practice stays profitable during these challenging economic times...
Leadership in the Work Place 
Optical Managers face many hurdles in handling the modern, diverse workplace...
Dealing with 3rd Party Insurance 
Integrating and operating Insurance Plans is essential in maintaining a profitable practice...
Opening an 
Optical Dispensary 

Success with ingenuity, hard work,...
Office Security
Reduce theft and increase safety...
Personality Profiling 
The "S" type, or social, personality...
 
 
 
 
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