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EYE STYLES

Celebrity Branded and Inspired Eyewear

Celebrities are the main catalyst in the unleashing of a fashion trend. With Spring approaching, you’ll be in need of star branded and inspired eyewear. Having a variety of choices is ideal, and here are some fabulous eyewear and sunwear to make spring and summer that much more fun!

Safilo USA

The new JLO by Jennifer Lopez optical sunglass collection offers five styles which can accommodate prescription lenses geared toward women of all ages who are self confident, trendy, fun and fashionable. Shapes include rectangular and oval, and all five styles have polarized lenses. Beautiful color combinations fill the line, including brown teal, black apricot, black ivory, brown caramel, tortoise pink pearl, black horn, light pink, tortoise and black.  www.mysafilo.com

Modo Eyewear

Modo introduces six new optical frames and four sunglass models for its Baby Phat Spring/Summer 2009 Collection. The sunglass collection consists of three metal and one plastic style, in colors ranging from beautiful olive greens to eggplant, to gold and gunmetal. Mother-to-be Kimora Lee Simmons - the star of the Style Network reality series "Kimora: Life in the Fab Lane" - continues to emphasize the importance of bling in your wardrobe.  www.MODObiz.com

Adidas Eyewear

Adidas' a385 is the newest addition to the adilibria family, featuring a halfrim and for the first time in the adilibria, adjustable temples. It features Light Stabilizing Technology (LST), which allow for clear views of the green, the quick change lens system and a discreet feminine floral print on the temples that flows onto the lug areas in the front. The frame was designed in collaboration with professional golfer Natalie Gublis.  www.adidas.com/eyewear

Zyloware

The Daisy Fuentes Eyewear Collection features color creations in metal and zyl. Cecilia is a hand-crafted zyl frame, with spring hinges and an inlaid Daisy Fuentes logo plaque in the temple tip. It’s available in size 49-16-135 and in colors Burgundy and Brown Pearl. The Burgundy frame features semi-circle metal decor adorning the temple. Brown pearl features a horizontal striped brush pattern.  www.zyloware.com

Viva International Group

Catherine Deneuve Lunettes introduces five new models to its modern and stylish eyewear collection. Meticulously crafted with simple, yet elegant shapes, these new spring releases feature an array of sophisticated embellishments. The CD-273 features open metal temples that coordinate perfectly with uniquely designed metal endpieces adorned with fine crystals.  www.vivagroup.com

Marchon

Designed for the distinguished man, the Sean John SJ529S is exceptionally captivating. Vintage inspired, this style is uniquely modernized in sleek zyl detailed with shiny gold Block Initial logos at each endpiece and Money Logos accent the inside of both temple tips. Rich, masculine colorations of black, dark tortoise and brown olive complete the distinctive look.  www.marchon.com

New York Eye

The Joan Collins Eyewear collection speaks to the remarkable woman, who is interested in style and appreciates value. Elegantly detailed with feminine styling, in defined shapes and delicate colors that will appeal to the diva in all women.  www.newyorkeye.net

ClearVision Optical

The IZOD Eyes customer is modern, sporty and energetic, someone who appreciates uncomplicated clean designs that accommodate his active lifestyle. George Clooney is wearing ClearVision’s memory metal IZOD Perform X-82 style on the set of his upcoming movie entitles, “Up in the Air.” www.cvoptical.com

L’Amy America

The JACKIE NR3203 style was originally worn by Jacqueline Onassis and has an exaggerated square design with vertical gradient tint. Today, L'Amy and Nina Ricci are relaunching the exact style, available in the same vertical grey fade, but also in 5 additional dramatic colorways: Grey-green, Brown-Orange, Tortoiseshell, Smoked Grey and Black. www.lamyamerica.com

Kenmark

Inspired by Vera Wang’s 2009 Ready-to-Wear collection, the sun collection offers fashionable designs that reflect her experimentation with shape, color and volume. The sunwear styles capture the spirit of these designs with elements such as the hand-enameled tiles and lacquered decorative temples. The custom laminated Italian hand-made zyls are inspired by her fabric patterns and colors. www.kenmarkoptical.com

Colors in Optics

Jessica Simpson has recently created a fashion line called JS. From her eyewear collection comes the J877, a rectangular shaped zyl frame with triple laminated acetate. There is a floating JS symbol on the temples. Colors: Black Ivory, Purple, and Tortoise Pink.  www.colorsinopticsusa.com

Luxottica

Paris Hilton was recently seen wearing the Prada Model SPR18I, an elegant, large acetate model for women. The soft, sinuous curves create a dreamy look also accentuated by shaded lenses in purple and pink combined with black, white, or lilac frames. A tortoiseshell version with warmer hues is also available.  www.luxottica.com

Always stay aware of what styles are popular with celebrities. They will help to give your dispensary the best product mixes in eyewear and sunwear. Celebrity branded and inspired eyewear can also be available at all suitable price ranges to meet each customer’s needs.

Amy Endo, CPOT
amyendo_88@yahoo.com

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