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EYE STYLES

Summer Sunwear

It’s no secret that celebrity sightings in shades played a vital role in the rising popularity of sunglasses. Of course, they ‘speak’ the latest styles and trends. There are many ‘must have’ lines that you should consider carrying. Here is just a sampling of some great sunglasses, from sports performance to high fashion.

Revolution Eyewear

Hit the beach with Revolution Eyewear’s latest Ed Hardy style – Surf or Die, number EHS-040. Embroidered temples on a zyl frame with UV400 protection make these sunglasses a true stand-out. www.revolutioneyewear.com

Marchon

The COACH Dog Tag logo, proudly portraying that COACH was established in 1941, is artfully engraved on each temple of this new sun style, Tasha. Sure to turn heads, Tasha sets the trend with a medley of color choices including tortoise, olive, navy, black and burgundy with each complemented by an explosion of color within the interior of the frame as well as within the logo. www.marchon.com

Prodesign

The 8309-10 is for the person who wants good design and quality yet something different from the usual. There are two models in two colors each, one is strong and strikingly masculine, although it also can be considered unisex, and the other is a little bit smaller and flatteringly feminine. www.prodesigndenmark.com

Viva International Group

Inspired by translucent color fades and structural logo patterns, Bedazzled Glam, a new women’s sunglass group presented by GUESS Eyewear, offers the bold brilliance of runway glamour. The provocative styling of GU 6490 features a wide-rimmed plastic front with a sharp bevel-edged rectangular eye shape. www.vivagroup.com

Rudy Project

Made with pure carbon fiber, Kynetium, and the revolutionary ImpactX™ lens material, the KarbonEye is a single-piece lens-shield that offers the most unobstructed range-of-vision at any angle. However, the KarbonEye is unprecedented in its use of a full-on ImpactX Photochromic shield for the ultimate in optics and full-on Carbon temples that include Rudy’s hallmark adjustable tips. www.rudyprojectusa.com

Luxottica

Vogue’s VO 3683 is a women’s monel frame, available in gold, dark brown, and violet. This frame is lovely and stylish. It also offers the wearer an extra “pop.” www.luxottica.com

Allison USA

The Rock & Republic collection is dark, rock & roll, sexy, and unconventional; this is the soul of the exclusive sunglasses styles. A detailed steel mesh is the leit-motiv of this collection. The shapes are oversize and very dressing. The materials used are metal and acetate. The color range of the metals goes from gunmetal to black with a touch of gold in some of the women styles. www.allisonusa.com

Enni Marco

The Enni Marco Sunwear collection offers sexy sophisticated style and intricate design, as well functionality and dependable materials. The bold frames come in a vast amount of colors, shapes, and sizes. From jet-black lenses to metallic carved out temples, these frames are luxurious and would make anyone stand out in a crowd. www.ennimarco.com

7eye

A laser-etched tropical motif adorns the temples of the Tina, bringing an air of understated elegance to a bold, big-lensed frame. Its sophisticated style – in taupe or black – comes straight off the catwalk, but its burly NXT lenses are all business when it comes to eye protection. www.7eye.com

Kenmark

The Cynthia Rowley collection features six sun styles inspired by runway designs. Each design portrays her creativity, wit and originality. The CR0350 is a modern rectangular shaped frame that is highlighted with its CNC milled temples in a whimsical pattern. Available in size 55-15-140 in colors: black, brown, and teal. www.kenmarkoptical.com

Switch

Switch Vision is launching its inaugural collection of sports performance sunglasses, which include a user friendly magnetic lens-switching system. This revolutionary new feature uses two pairs of small, powerful magnets embedded in the sunglass lens and frame so users can swap lenses as light conditions and activities change. Shown here is the Avalanche in Cobalt Blue.

Tura

The Ted Baker B470 “Karavi” is a slight oversized double bridge aviator with one inch wide temples made of TR-90 also known as injected plastic. “Karavi” is an 8 base with polycarbonate lenses with natural UV protection. Available in eyesize 65-13-120 and in colors: gold with tortoise temples, black with black temples and gunmetal with blue python pattern temples. www.tura.com

Jee Vice

The new styles from the fall 09 collection are on point with every sunglass trend that we are seeing on the streets and in magazines. Bold colors, inspired styles and special features such as frames that are made for women with high cheek bones and smaller noses. This design attribute restricts the frames from sitting on the cheeks. www.jeevice.com

Custo Barcelona

Launching its first collection of glasses - 23 sunglass models and 20 prescription spectacle models. The designs are inspired by the aesthetics of the sixties with a slight futuristic touch. Large, flat, extremely retro shapes are the foundation upon which the new textures of metal and plastic volumes are structured. www.custo-barcelona.com

Costa Del Mar

Legendary oceanic explorer Zane Grey would be proud of Costa Del Mar’s™ latest performance sunglass, aptly named Zane. The newest addition to the company’s product line gives wearers everything they’d expect from a pair of Costa’s: unparalleled “Costa clear” lenses, nearly indestructible nylon frame construction and the signature “forget-they’re-on” fit. www.costadelmar.com

Optylux

Optylux Group Inc. has released a brand new été collection of frames with matching bracelet and pendant made with inlaid feathers. At present été from Italy makes the Chardon and Rosa styles out of plexi-glass with hand carved flowers in them. www.optylux.com

Zyloware

Via Spiga 323S is the culmination of spring fashion featuring a large modified oval zyl frame adorns multiple oversized studs on hand-crafted zyl temples. The metal studs and glamorous coverage express an edge in styling for this new frame to the sunglass collection. Available in size 62-16-135 and in colors: blonde Havana and grey Havana. www.zyloware.com

 The sunglass market has been dominated recently by many highly known labels. These sunglasses offer high quality and high performance lenses. There are still many people willing to spend premium prices, but with the recent turn in the economy, also look into brands that offer quality at affordable prices.

Amy Endo, ABOM, CPOT
AmyEndo@aol.com

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