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Going “Back to School in Style” will bring a sense of excitement for any child after a summer break. Kids love style with a variation of colors and embellishments from matte pink to bright aquamarine to light brown. Offer your kids durable frames with spring hinges or memory metals, and shapes which are fashionable and fun.
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Optiq |
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Optiq Frames releases two new Spider-Man models, 5411 and 5412 (shown). These new models feature a new coil spring flexible temple, eliminating the need for spring hinges. Testing of this feature has demonstrated dramatic reductions in frame breakage, common with kid’s frames.
www.optiqframes.com
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BBH Eyewear
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Oio is breaking new ground with this collection: for the very first time oio is not only featuring a material mix with combines TiTAN flex with acetate but is also uniting “grown-up” design with the colorful world of kids.
www.bbheyewear.com |
Jungle Eyewear
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Jungle Animals are a collection of eyewear for kids from pediatric sizes to age 7, all named after jungle animals. A rainbow of colors available in cutting edge styles with the quality parents expect. The carefree life of butterflies is featured on the newest frame “the Panda.”
www.jungle-eyewear.com |
Viva International Group
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The CANDIE’S® Eyewear collection consists of four styles, C Hannah, C Hazel, C Sade, and C Scarlett. Handcrafted in acetate, styles C Hannah and C Hazel feature a unique color-filled butterfly appliqué that highlights each endpiece and coordinates with the CANDIE’S signature logo. The chic metal shape of C Sade and C Scarlett feature a petite version of the butterfly motif on each endpiece.
www.vivagroup.com. |
Colors in Optics
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Steve Madden eyewear is
trendy and classic with a serious edge that fits
perfectly in today’s world making these
silhouettes instantly recognizable. This new
collection of 5 new models for smaller faces
offers fun colors, textures and unique styles.
The ST 009 comes in two other colors,
tortoise/pink and black/blue.
www.colorsinopticsusa.com |
A & A Optical
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The PEZ® collection offers children a variety of eyewear options in classic and contemporary styles, fun shapes and colors, and Twisterz™ high performance memory metals which fit and flatter girls and boys through age 10. Just Peachy comes in pink, purple, red or brown in size 45-18-125. Each temple is adorned with a raised, rubberized daisy which is repeated on the temple tip.
www.aaopticalco.com |
Prodesign
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Colors are in this year as seen in ProDesign’s new essential models that signal youth, movement and energy. The vibrant color combinations have an inner glow that make people think of the rainbow. Inspiration came from the wealth of fashion accessories that make allowances for having fun by mixing and matching colors at your heart’s delight. www.prodesigndenmark.com |
Safilo
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Juicy Girls is offering five new styles for girls ages seven to 13. The collection consists of two plastic styles, two metal styles and one metal/plastic. All five styles offer flex hinges and fun iconic details including the Juicy logo plaque, Juicy crown and Juicy cherries, all details also seen in the Juicy Couture eyewear line for women.
www.safilousa.com |
Luxottica
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The RayBan RJ 9522S is a children’s monel frame with zyl temples. Colors available are gunmetal with green lenses, shiny silver with violet gradient lenses, shiny black with grey gradient lenses, and grey with silver mirrored lenses.
www.luxottica.com |
Baby Banz
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Junior BanZ feature UV400 Polarized polycarbonate lenses and sturdy frames, while offering new shapes and temples for the protection and style older kids want. Junior BanZ are available in 3 new styles, 11 cool colors and come with their own neoprene carrying case complete with zipper clasp.
www.babybanz.com |
Tura
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TuraFlexies model M207 is a fashionable eyeshape for the active lifestyle of young girls from the ages of 6 to 12. It features a memory metal bridge with monel temples and a spring hinge. Since it shares the same high quality as the TuraFlex memory metal collection, each TuraFlexies frame can be trusted to withstand the daily use typical from the young age group it is designed for.
www.tura.com |
Signature Eyewear
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Appealing to a target demographic of boys 7 to 13 years old, the Hummer Youth collection will deliver durable quality frames with upgraded logo tooling. Payload is a modified metal rectangle that has the Hummer logo tooled on both temples in a manner inspired from the truck’s rugged gas cap and spare tire mountings.
www.sigeye.com |
Charmant
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Charmant’s new kid’s series in metal from Esprit offers shapes for boys and girls and are offered in three eye-sizes to accommodate a wide range of kids. A playful twist on the “Esprit” logo is used as a design element on the temples for girls. For the boys, it’s more about two-tone color accents in a color palette of demi amber, brown and blue.
www.charmant.com |
Julbo Eyewear
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The Heroes Collection features the BeeBop, Loola and Tango models with a “Flex Frame” design that is shock absorbing and has impact resistant hinges. The temples stay in line with the growth of the circumference of the head to ensure stability and the nose pads are made from an ultra-flexible silicone material.
www.julbo-eyewear.com |
McGee Group
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Mary Ann is a full-rim handmade acetate frame featuring the Vera Bradley Bali Blue and Bali Gold patterns on the inside of the frame front and outside temple tips. This style has a modified rectangle eyeshape and spring hinges for a customized fit. This frame also comes with a coordinating Vera Bradley Girlfriends optical case.
www.mcgeegroup.com |
Kenmark
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The Kenmark Group is adding new styles into its Thalia Girls Eyewear collection that are both fun and fashionable for girls. The new styles are available in full metals and combinations of metals and zyls. From a sassy teacup shape to a modified rectangle, these frames offer modern shapes combined with decorative temples for a fashionable look.
www.kenmarkoptical.com |
While looking for frames, be sure to mention to parents the importance of polycarbonate or Trivex® lenses. Also look into frames with a good manufacturer’s warranty. Many companies understand the wear and tear that kids frames can go through, and offer warranties from 1 year or more. Inform parents of this warranty as reassurance for their purchase. Make sure to also offer second pair specials for kids coming in to see you.
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