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EYE STYLES

Fall New Releases

Fall is finally in the air, and what better time to keep your practice current with the season’s most exciting new releases. Look for an assortment of eyewear companies and offer a variable price range that is appropriate for most of the clientele who grace your practice.

Enni Marco

Enni Marco style IV 01430 is simple, but never boring. This is weightless metal frame with zyl temples that features striking white contrasted with red color combination temples, and perfected with contemporary metal plate embellishment. www.ennimarco.com

Revolution Eyewear

True Religion’s "Jesse" is a unisex, modified aviator shape that features leatherette wrapped temples and top bar. Pictured is the "Jesse" in beige with a brown flash gradient lens. The "Jesse" also comes in black with a grey lens, gold with a gold flash gradient lens, gunmetal with a silver flash gradient lens, and rose gold with a rose flash lens. www.revolutioneyewear.com

Fusion Eyewear

SJP125S is one of the 13 new sun releases from Jean Paul Gaultier, the 1980s-style model made entirely of continuous metal threads. The end pieces join onto the temples by means of a trim stud with Swarovski crystals. The open metal temples are particularly light in design, giving a sense of elegant movement. Available in Gunmetal Grey, Matt Black, Bronze and Palladium, with contrasting lenses. www.fusion-eyewear.com

Kliik

KL-401 is a rectangular full rim metal frame featuring soft brush strokes on the temples. With the addition of colors such as Brown Pumpkin, Khaki Lemon, Black Turquoise and Purple Demi, this frame clearly brings out the wild and stylish traits of the petite frame wearer. KL-403 is an acetate rectangular frame featuring a laser cut, wood carving motif on the temples that creates a three dimensional effect. This model is available in 4 earth tones; Brown Fuchsia, Taupe Teal, Caramel Purple and Grey White. www.kliik.com

BBH Eyewear

The new Humphrey’s Collection features an array of dazzling color-contrasts, including a stainless steel look with richly-contrasting galvanized finishes inside and out. The acetate sides, rich in detail, have a fashionable two-color wave design for every personality, from a sophisticated black-silver to a funky violet-pink. The decorative flame designs boast a starkly contrasting yet harmonious symphony of colors. www.bbheyewear.com

ProDesign

Introducing the elegant and exclusive ZENSE frame with a special hinge, which means that you rotate the temples to fold it. The front itself is quite classical in shape, the temples are slender and the long end tips are made of rubber in terrific colors. Rubber attaches well to the skin so that the frame is held in place, even in very hot weather. There are 4 models in four colors each, and they are suitable for progressive lenses (7342-45 shown). www.prodesigndenmark.com

Marchon

Poised and refined, the S845 from Coach is a double laminate zyl, emblazoned with gleaming Swarovski crystals to form a round Coach logo while revealing a rich layering of color. It is available in five charming tones of Black, White, Tortoise Plum and Tangerine. www.marchon.com

Tura

Lulu Guinness model L497 "Evie” is a feminine modified oval front with Lulu’s identifiable initial metal décor on the temples. "Evie” features Lulu’s classic polka dot pattern on the inside on the temples. For the Glamour girls that desire to be all the more noticeable, model L497 is available with the polka dot pattern on the outside of the temples. Available in eyesize 56 x 16 x 130 and in colors: Black, Teal, Tortoise and Black with polka dot temples. www.tura.com

Ultrapalm

The Caviar 1706 is a bold modern design exclusively from the Caviar Collection featuring an open end piece with all hand set crystals. The 1706 is simply a stunning frame and is available in size 53 x 19 x 125, in colors: Gold and Brown. www.ultrapalm.com

Eye Q Eyewear

The Apollo Collection continues its successful fitting and styling concepts, featuring fuller eyesizes, larger bridges with increased flair, and longer temples. The Apollo 147 is a complimenting oval shape with a dazzling temple treatment. www.eyeqeyewear.com

Marcolin

This ultra sexy style from Roberto Cavalli has a tasteful design and modern feel that is perfect for women of all ages. The intriguing, open cut lens transitions into a smooth circular end piece, where you can see the Roberto Cavalli monogram encrusted with white rhinestones. The RC 457s is also equipped with signature RC adjustable nose pads, for added comfort and a better fit. www.marcolinusa.com

Luxottica

The new Tiffany Sunburst TF 2011B features a dazzling intensity that is achieved with a dramatic sunburst that is cleverly incorporated into the hinge mechanism of rectangular frames. The Tiffany & Co. varnished logo appears on temples, with ‘T&CO.’ logo plaque on the inside. Colors range from Black and Dark Havana to Pearly Pink. www.luxottica.com

Allison USA

The Moschino MO57002 is an acetate frame that has a three color combination, the front is Black, the outside of the temples is Red, and the inside of the temples is Leopard print. This sunglass is also available in a solid Black color and solid light Havana color. Again this is exhibits Moschino’s twist on the retro look. www.allison.it

Viva International Group

Featured in the women’s optical collection are GU 1602ST and GU 1603ST, showcasing sleek plastic temples that seamlessly blend into metal endpieces, creating a fluid design. A raised "G” logo adorned with glistening crystals completes the look of this innovative metal detail. GU 1602ST features a soft rectangular front in full plastic, while GU 1603ST features a full metal front in a satin finish, also in a soft rectangular eyeshape. www.vivagroup.com

Live Eyewear

Low Vision Cocoons® are designed to be worn over prescription eyewear and are available in four absorptive filters; Boysenberry, Hazelnut, Lemon and Orange. Low Vision Cocoons absorptive filters feature a balance between contrast enhancement and glare reduction to maximize visual acuity in a variety of light conditions and daily applications. Each tint filters 100% of damaging UVA and UVB light. Low Vision absorptive filters are available in all sizes of Cocoons and include a limited lifetime warranty. www.cocoonseyewear.com

Gripping Eyewear

Paris Hilton makes her debut in the eyewear category with a classic oversized white/crystal frame detailed with elegant fashion forward quilting on the temples. Distinctly feminine flowing with the popular trend of gradient lenses...the blue/pink lenses are a reflection of Paris's personal palette and keen sense of design. www.grippingeywear.com

LBI

ST. MORITZ Ice 220 is the favored frame for feminine fun and fantasy. It features a full-suspension stainless steel and nylon wire front, and the décor is an intricate combination of rhinestones and sparkling motif suggestive of a butterfly. Available in colors Grey, Ebony and Rose, Ice 220 also features soft nose pads and is provided in size 54 x 18 x 135. www.lbieyewear.com

Whether your patient is looking for a new pair of trendy, elegant, conservative or durable glasses, show them your sampling of new releases. By providing their dream of both great customer service and a superb quality product, they will create word of mouth referrals. Add to that the capability to fully tailor your glasses based on their correct needs, and you’ve got a recipe for success and loyalty for years to come.

Amy Endo, ABOM, CPOT
AmyEndo@aol.com

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