CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

merchant processing services

Merchant Processing Services

 
 
 
 
 
 
 
 
 
 
 
DISPENSING OPTICIAN

The Pitfalls of Easy

As you make choices regarding the efficient way to do things, you generally decide between simple and more complex options. Simple is usually better than complicated because simple options mean less chances for things to go wrong.

When proceeding down a particular avenue in dispensing or edging, be aware of the pitfalls of easy. It can be tricky because sometimes the simplest solution is not necessarily the best.

Matching the Tint in Plano Suns

Suppose a patient looks at a sunglasses frame, and you are eager to show off the capabilities of your in house lab when it comes to getting a specific tint made. Materials do not all respond to tints in the same way. An excellent 1.6 lens does not have the range of tintability of standard plastic. It may become difficult or impossible to tint a lens material to the color of another material.

This is not to take away the value of a custom tint. (See next example.) Imagine the patient simply wanted to know if they could get a brown tint. It’s possible assign your lab staff a labor-intensive task such as matching a custom tint when it wasn’t necessary to do so. The suggestion that might have exceeded customer expectations was that of a brown polarized lens

Boundries

Sometimes, the effective way to present the options is to offer the patient an either/or choice. You could offer a great high index lens material that could be tinted brown or a standard plastic material that can be tinted to almost any shade (rose-brown, amber-brown, orange-brown, etc.)

Telling patients (where appropriate) that “we can either do this or that” can be an effective tool. “We can tint a clear lens to a custom color, we can tint standard plastic polarized to a lesser extent, or we may be able to get you a super thin 1.67 material in one of a variety of colors.” Lots of choices, each having limits.

Color

This is where language can get sticky. A patient asking for a lens or frame in another color may be asking for another shade of the same color.

Base Curves

Even a casual consideration of base curves will help you rule out some pitfalls in choosing frames. You’ve no doubt seen base curves treated like variables in a long equation, and that is a shame. Before telling yourself you are about to get bogged down in complex techie stuff, just remember that base curves are numbers telling you the front curve on which an Rx belongs.

Keep in mind that the Rx can be understood as the difference between front and back curves of the lens. If the front curve (base curve) is a +8.00, and you are questioning whether or not to use the frame for a –5.00 Rx, a casual evaluation tells you that this combination would result in a back curve of –13.00, something to be avoided for good optics.

Digital PALs

On one hand, the public seems to be pre-conditioned to dread hearing about things being “new and improved”. On the other hand, the public has high expectations about the lenses and service we provide them. Sometimes this leaves ECPs in a difficult place. The public is often expecting the best.

When describing the benefits of new, digital designs, it is important to have sorted out lens properties beforehand. “Digital” PALs may be digital, conventionally surfaced, or hybrids. They may be back-surfaced, or front and back. “Digital” may refer to the manufacture of the lenses themselves, or to improvements made in the molds that produce the front surface.

Just as a mechanic knows the difference between a 4 cylinder engine, a V-6, and a V-8, we need to be familiar with the differences between the lenses we sell, or face the pitfall of presenting two different lenses the same way to two patients, who in turn talk to each other and compare notes.

Bike Glasses

Patients sometimes evaluate us based on our ability to provide options they can use. More than one dispenser has launched into a list of suggestions for “biking glasses,” only to find out there was some confusion between bicycle and motorcycle glasses. Patient confidence can be lost if the patient feels we don’t understand them.

How many other conversations involved eyecare professionals and patients being out of sync? The lesson is to proceed carefully, so that you are always sure you and the patient are talking about the same thing.

One PAL Lens

The doctor in your office has written an Rx for a first time patient, who wears progressives. There is change in only one eye. You conscientiously identify the manufacturer, progressive design, and lens material. How much trouble could one lens become?

A potential pitfall is avoided by measuring the amount of prism thinning in the existing lens, and matching it in the new one. The prism point is the point between the reference dots. Those dots are usually 4mm or 2mm below the fitting cross. Prism thinning is base down prism added in order to thin out some PALs. (Add power makes PALs steeper at the bottom.) It’s important for the amount of prism thinning to remain the same for both eyes, or vertical imbalance will result.

When verifying a pair of PALs, the amount of prism thinning (vertically) should match right and left. When changing one progressive lens, it is essential that prism thinning match the other lens.

Lenses Only

It would seem that the cost of lenses only (as opposed to frame and lenses) is a bargain. In times of economic uncertainty, patients may want to spare expenses, and feel more secure. But how secure is the patient’s own frame? Depending on the age of the frame, lenses-only may be something of a risk. If the patient’s own frame shows signs of finish wearing off the metal, it may make more sense to suggest a new frame to hold the new lenses.

Your office may offer a discount and a frame warranty to patients buying a complete pair. When you factor in the inconvenience and cost of the return trip to receive the new lenses, you may begin to see that encouraging lenses-only leaves some patients under served.

Thin Lens Material

Choice of a thinner lens material is one of the most influential factors determining how thick the finished lenses will be in the frame. Just remember that other factors besides a high index of refraction material greatly influence lens thickness.

By minimizing the amount lenses are decentered to match the PD, you will be more often using the thin center of minus lenses, as well as keeping thick centers of plus lenses better centered in the frame. Greatly decentering lenses means thick temporal edges for minus lenses, and thick nasal images for plus powers.

Why stop there, if there are other choices you can make? Aspheric lenses will flatten the curves of the eyeglasses, and improve optics. Combined with high index material, and minimal decentration, a pair of aspheric lenses will work wonders.

Glass Lenses

From time to time someone will enter your office, confident that glass lenses are the best choice. A Trivex or polycarbonate lens with the best available hard surface treatment is a safer option, and that hard surface treatment comes with a great warranty.

For some patients, there may be no getting around the fact that glass has the hardest scratch resistance of any material. Sometimes these patients are builders or machinists, wanting lenses appropriate to their work environment. Be sure to remind them that hot particles from a grinder will stick to glass, which is cooler because of its heavier specific gravity.

Don’t compare other materials to glass in terms of scratch resistance, or you won’t be successful. Instead, explain your warranty, your experience, and in particular how to clean eyeglasses properly with the correct tools.

The Compromise

An Optician friend of mine described a triangle diagram used by carpenters. It was an equilateral triangle with sides marked “Fast” “High Quality,” and “Low Price.” He explained a two out of three rule to me.

Something could be fast and high quality, but not at a low price. Likewise, something could be high quality and low price, but not fast. And of course fast and low price will not get you good quality.

In the world of Opticianry, we try to do as much as we can, all the time. Perhaps something could be learned from this triangle when avoiding pitfalls of over promising. 

Timothy Coronis
ABOC/NCLE 

Comments
Sign in or register to begin posting comments!
User Name:
Password:
JANUARY ISSUE FEATURES

Fabulous Sunwear
Impress your patients in the new year with all the latest and greatest styles in sunwear...

Strategy for Independents
A proactive strategy for independents is crucial in this increasingly competitive environment...

New Year's Resolutions
Get your practice off to a good start in 2012 by fulfilling all your optical resolutions...
Knowing Your Limits
An anecdote that illustrates the importance of trusting your instincts & standing your ground...
Digital or Free Form?
It's important that ECPs understand differences between digital and free form lenses...
Digital Media Importance
Facebook, YouTube, and Twitter are all free and essential in promoting optical dispensaries...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
Projecting Value 
Teach your patients the value of your products and services and they will return the favor...
Great Artist's Vision Problems
Some of our greatest artist's works may have been a result of visual ailments...
Unique Case Study
A unique case in which all three of the “O’s” worked together to help a troubled patient...

Hope for the New Year
Find the right marketing/pricing strategy, and get the New Year off to the right start...

EyeVertise
Customize your website and watch your eyecare practice grow...

FAN US ON FACEBOOK

Send press releases to: editor@ecpmag.com
 
 
 
© All content is the property of ECPMag.com™ OptiCourier Ltd. &  assoc. vendors. Website Powered and Developed by EyeVertise.com - 847.202.1411 | email