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EYE STYLES

Preppy Eyewear

Preppy speaks to a long list of distinctiveness, from a point of view of eyewear that defines a generation. This “preppy” fashion has been redesigned as each new generation emerges. It is an intermingling of nostalgia and traditional with a contemporary interpretation. It’s sassy yet straightforward. It was originally the P-3 shape that has been a mainstay in eyewear, but now “preppy” could mean chic and fashionable.

Kliik:denmark

Preppy is the new fabulous and KL-412 offers that clean and put together look that frame wearers are looking for. The patterned zyl designed with a combination of tweed and houndstooth adds a touch of modern prep to this stylish frame. For a more masculine frame, the rectangular eye shape and subtle detailing on the temples of model KL-295 handsomely shapes the face with style. www.kliik.com

LINDBERG

The new Strip 9500 is LINDBERG’s latest modern, fashionable eyewear design in titanium plate. The feel of the extremely thin, laser-cut titanium plate is impressive. The thin titanium plate is both flexible and stable, the discrete, screw less hinges are simple and elegant. www.lindberg.com

Free Form Eyewear

The new RBT-Acetate collection adds a touch of nature to its techno and puristic design. Cruelty-free man-made tortoise, horn and natural stone pattern acetate materials are used on temples to give a premium look. The rest of the frame is still in its original super lightweight, super flex beta-titanium for maximum comfort. www.freeformeyewear.com

Morel Eyewear

With the new TACK line, ÖGA is launching a new product concept combining aesthetics with architecture. Like taut cables, two metal wires link the front to the twin-material injected plastic and stainless steel temples. This well-balanced product is available in 6 eye-shapes and 4 colors: blue, black, ruthenium and brown. All models are two-toned. www.morel-france.com

Jee Vice

Sexier - These retro-inspired frames are a take on the classic cat-eye. The angle has been softened for a less severe look, but the glasses still maintain their smart, sultry air. Molded nose pads and tips at the end of the temples keep you in your comfort, while spring-loaded temples make sure this style is never bent out of shape. www.jeevice.com

MYKITA

The first edition of the Lite collection is composed of six simple and classic forms for men and women. Their low-key design is ideal for everyday wear. The frames are available in five different metallic colors, ranging from brown to graphite, silver and gold. In short, MYKITA Lite comprises a range of refined and ultra-comfortable frames, with the added bonus of easy mounting and adjusting for opticians. www.mykita.com

Luxottica

The Persol PO2961S is a bold men’s frames with a keyhole bridge and is made using acetate carving to enhance the exclusive contoured shape. This model comes in black with polarized lenses (95058), burgundy (825/32), three tortoise shell versions (108/51-811/31-24/31) and transparent yellow (204/31). www.luxottica.com

Europa International

The new Michael Ryen MR-154 will appeal to both the trendy, fashion forward customer as well as the classic, conservative patient. The squoval eye shape is emphasized with contrasting acetate along the upper rim. Narrow block endpieces boast cigar band embossing in a diamond pattern that is carried through the entire length of the temples. www.europaeye.com

Modo

Modo introduces two new styles to its core collection focusing on classic and sophistication with a modern twist. Model 3015 is the unique color texture concept adapted to the temples where shavings into the temple unveil layered colors. It will be available in warm shades such as black/tort, silver/grey and tort/green. www.modo.biz

Marcolin

The MontBlanc MB226s is a modified aviator shape that has a combination of shiny metals and rich acetate temple colors that give the style a modern and sophisticated look. The MontBlanc “star” logo has been discreetly incorporated on the temples as well as being laser etched into the lens for brand awareness.  www.marcolinusa.com

Clariti

Work or play, Clariti offers a clear choice for every occasion. Konishi Flex Titanium collection offers something for everyone - this line offers over 100 styles in men’s, women’s, unisex and children’s frames.  www.claritieyewear.com

Baumvision

Baumvision has great, vibrant sunwear for the preppy guy and girl. The Blue Sky Revolution, in Aqua and Seafoam, is saucy and chic, and is available in Size: 54-17-140. www.baumvision.com

Silver Dollar

Mitrean Collection frames are designed to easily make the transition from work to personal time. The Cozumel frame is a full rimmed combination style featuring a rectangular metal front with modern zyl temples. Colors range from chrome/denim, ash/black and black/smoke with spring hinges and adjustable nose pads. www.silverdollaroptical.com

Aspex Eyewear

The new EasyTwist ET904 offers comfort and durability, combined with a sleek modern look. The result is an amazing light and ultra-resistant frame. This model is also equipped with Turboflex™ spring hinges – the sleek pioneering spring hinges that flex with 360° of motion. www.aspexeyewear.com

LBI Eyewear

Geek 101 is the frame that inspired a lifestyle, made famous by legendary Geeks from Buddy Holly to Woody Allen. Geek 101 can make anybody instantly hip, yet studious. From coffee shops, to executive board meetings, if these frames could talk, they would say “I am cool, in a manner that is irreverent.” Available in Black only, in two sizes: 45-21-145 and 49-21-145. www.lbieyewear.com

Prodesign

ZENSE 7346 - Clever, advanced technology has not only helped to create an extremely functional piece of eyewear, it has also made it possible to create a perfectly streamlined design. The simplicity of soft, organic lines and elegant contrasts are combined with richness in detail – that simply must be seen and felt. www.prodesigndenmark.com

Continue with the trends, as preppy style will change from year to year. Keep a collection to satisfy your customers-they will love you for it.

Amy Endo, ABOM, CPOT
AmyEndo@aol.com

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