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Anything goes with current eyewear
trends, and here are some styles and colors that are
seen more frequently these days. Vintage inspired
shapes such as the aviator and modified cat eyes are
fun and very cool to wear. Cut out shapes on the frame
front and temples are unusual and draw attention.
Revolution Eyewear
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The Ed Hardy Street Collections features
state-of-the-art specialized treatments on the temples
to give off a stained glass effect. The
sophisticated detailing of these sunglasses
incorporate unique color palettes and crystals accents
that stands out like no other frame. Revolution
Eyewear comes through with more beautiful, new,
innovative styles from the most well known fashion
brands. www.revolutioneyewear.com
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Tura
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Ted Baker model Dahlia II B173 is stainless steel
style with a modified rectangular front and a simple
Ted Baker logo screened on the temples. The temples
feature an unexpecTED tricolor gradient in bright
colors that can be found throughout the Ted Baker
spring & summer apparel collection. Available in
eyesize 50/16-130 and in the color array of Ebony,
Brown Town and Red Sunset. www.tura.com
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REM Eyewear
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The Converse brand is always a step ahead, but
never too far from the familiar. The Heritage
Collection features progressive takes on iconic
shapes, retro styles, like aviator silhouettes and
oversized frames are infused with artisan details,
such as handmade acetate and customized rivet hinges.
www.remeyewear.com
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Kenmark
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Taking inspirations from her Spring 2010
Ready-to-Wear collection, Vera Wang combines modern,
vintage inspired shapes with a bold, yet feminine
color palette to create a signature accessory in
fashion. The sun collection showcases Vera Wang’s
artistry through the use of color, temple decor and
laying textures. www.kenmarkoptical.com
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Jee Vice
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Jazzy is a classic and is available in brown, white
and black. The simple curves and solid colors
will complement any outfit and still make a
statement. The frames can also be changed into
prescription glasses. They are made with the
ultra-lightweight and super durable TR90 frame
material. www.jeevice.com
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Safilo
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“The Lolita” from Juicy Couture is a new metal
sunglass which is both flirty and fun and makes a
unique gift for the women on your shopping list. It
will be offered in frame colors of light gold, pink
and white. Made of flat metal, the custom shaped frame
features Juicy details including the signature heart
cut-out on the right temple tip and a hidden saying,
“Eat Cake Wear Juicy”, on the temple’s interior.
www.safilo.com
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McGee Group
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The Smitten Collection from XOXO will leave you
love-struck with smoldering colors and sassy styles
that will keep you stylish from day to night. Spicy is
a plastic frame with a modified oval eyeshape and
spring hinges. This style features a dual color theme
and metal XOXO logo plaques accent the temples. Spicy
is available in two colors; black/red and demi purple.
www.mcgeegroup.com
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Fysh UK
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Fysh UK’s spring collection’s funky styling and
whimsical patterns will appeal to frame wearers
who wish to unleash their creativity and let their
personalities shine. This inspiring urban kool
collection features F-3414, a fun and flirty frame
with a floral-inspired print and delicate pastel
colors available in brown ivory, brown plum, black
mint and red coral. www.fyshuk.com
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Marchon
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FENDI - Precise cut-outs emulate a refined lace
pattern on rich zyl temples and frame fronts. Depth
and definition is created through pressed logo
patterns at the end pieces. True to form, the
attention to detail is what makes the house of FENDI
the ultimate luxury, synonymous with superior quality
and craftsmanship. www.marchon.com
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Viva International Group
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The new SKECHERS Eyewear Collection features styles
for men including classic aviator and pilot shapes,
croc laser etchings, sun-weathered colors, metal
hardware and dragon graphic elements. The women’s
collection includes features such as organic metal
cutouts, animal prints, graphic tattoo designs and
vintage cat-eye shapes, also infused with logo
treatments. www.vivagroup.com
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Baumvision
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Paul Frank Blue Ice Collection is a limited edition
collection, whose translucent blue acetate is a first
for the seven year-old collection known for its orange
and seafoam layered frames. www.baumvision.com
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Morel
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Koali takes us to the watery depths of the Atlantic
Ocean. In creating these new optical models, the
designer was inspired by the axinella: a very colorful
sea sponge. Available in 5 eye-shapes, 4 rimmed frames
and one semi-rimless front, Axinelle draws on
contrasts, offering a range of unique colors.
www.morel-france.com
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LBI
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The St. Moritz model Cyber MZ 12 is an elegant
addition to St. Moritz’s well established collection
of metal-plastic rimless frames. The fashion forward
design brings an x-shaped accent that joins the front
to temples in unison; where metal and plastic unite in
harmony. Silicone adjustable nose pads give comfort
wear ability. Available in eye size 51-18-135, in
colors Burgundy, Coffee, and Ebony. www.lbieyewear.com
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Live Eyewear
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Cocoons®, designed to be worn over prescription
eyewear, has been expanded to include a new soft touch
slate frame finish. Slate is available in all six
shapes with gray, amber, copper or yellow Polaré®
polarized lenses. New improvements include the fusion
of the adjustable Flex2Fit® temples to the main body
of the temple to improve durability, and an increase
in the dimensions of the side lenses to greatly
improve the peripheral line of sight.
www.liveeyewear.com
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Luxottica
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Tory Burch TY 7002Q updates the oversize shield
with an acetate front and aged leather temples. Small
metal studs embellish both temples and recreate the
signature Tory Burch logo. This chic design is done in
deep brown leather, merged with the double laminate of
chocolate brown on the exterior and horn on the
interior. www.luxandme.com
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Enni Marco
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The latest additions to the Enni Marco 2010 spring
collection are finely crafted with each detail playing
a key role. New styles feature captivating combination
of different materials and finishes, delicate
filigree-like and dazzling crystals embellishments,
and modern architecture-inspired designs.
www.ennimarco.com
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New Releases are always the hottest inventory to
carry. People prefer to be the first to show their
eyewear, and go over the features and benefits to
their friends. Be sure to show “New Releases” to
everyone!
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