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EYE STYLES

The Colors of Summer

Colors, colors and more colors. This summer it's all about wearing distinctive hues, so you might want to show frames in colors such as ivory, lavender, lilac, lemon yellow, mint green, light blue, and grayish, pink or coral pink. Everyone has their own discerning tastes and style, so make sure they feel comfortable and love the frames they choose.

Silver Dollar

Silver Dollar Optical is adding new styles to its Kids Central Collection. Classic and contemporary styles will be available in full metals, zyls and one combination zyl/metal frame in an array of color combinations. KC1620 is a laminated zyl with a flower adorned metal, spring hinge temple and comes in colors of caramel, mauve and lavender. www.silverdollaroptical.com

Revolution Eyewear

Ed Hardy Eyewear has rocked the world with the embellishments on temples not seen in any other brand. Now Revolution Eyewear takes the temple to a new level with the Ed Hardy Street Collection. Look through the Windows of color. Youthful, Fun and Innovative at a remarkable price point. www.revolutioneyewear.com

Ronit Furst

Ronit Furst hand painted eyewear introduces new bright colors for summer 2010 collection of fun yet sophisticated ophthalmic and sunglass frames. These extraordinary hand painted optical frames feature the amazing range of hand painted glass wear by talented Israeli artist, Ronit Fürst. www.ronitfurst-usa.com

Charmant

LACOSTE: Women’s style BERMUDA uses color blocks that extend from their wide temples into the frames for a sharp graphic effect. BERMUDA’s larger-than-life frames are red-carpet ready in black, demi brown, dark brown, grey and white. The beach theme includes men’s style BARBADOS featuring color blocking details as well to give this classic style a directional flavor. BARBADOS has a color pop that extends from the temple into the frame and is available in black, green, havana, navy and white. www.charmant-usa.com

Fitovers

Fitovers® Eyewear introduces a bold new frame color, “Purple Haze”. This color is one of many new colors that Fitovers® Eyewear has released for 2010. Purple Haze is available in the Aurora, Element, and Jett frame styles. www.fitovers.com

Morel Eyewear

Koali takes us to the watery depths of the Atlantic Ocean. In creating these new optical models, the designer was inspired by the axinella: a very colorful sea sponge. Available in 5 eye-shapes, 4 rimmed frames and one semi-rimless front, Axinelle draws on contrasts, offering a range of unique colors. Combining sensibility and originality, the injected plastic temples have an almost plant-like appearance: a velvety-textured colored elastomer that hugs the temples. www.morel-france.com

Palm Optical

YOU’S, Palm Optical brand new Buzz division eyewear line, is a fashion-forward, beautifully colored, Dutch designed line of affordably priced eyewear. It features intricate metalwork, artistically painted temples, a youthful sensibility and shapes that flatter nearly every sized face. Made from top materials such as stainless steel, monel and grylamide TR 90, this collection provides both fashion and durability. www.youseyes.com

REM Eyewear

The Lipstick Eyewear Collection is targeted at women 18-45 years old, and features ten frames, three in acetate and seven in metal. Chic, sleek and a little bit flirty, these frames are contemporary designs for the fashion forward female. Each Lipstick frame comes in its own rich “Lipstick” pink vinyl case, where inside hides a mirror and custom lipstick holder, perfect for touch-ups on the go. www.remeyewear.com

Modo

Handcrafted in Japan, the 3.1 phillip lim collection covers an array of shapes and inspirations - from retro to oversized, flat to curved, round and square. Japanese gold, brown wood and crystal taupe are part of the new set. Shades of pink and purple give the collection a vivid character. Another unique addition is the translucent frame Judith in crystal-taupe, a chromatic effect which adds to the uniqueness of the shape. www.modobiz.com

The McGee Group

Daphne is a semi-rimless frame that offers a modified rectangle eyeshape and handmade acetate temples. This style features adjustable nosepads and the Vera Bradley logo on the temple tips. Daphne also includes beautiful rhinestone encrusted embellishments on the temples and the latest Vera Bradley designs on the interior of the temples. Daphne features three Vera Bradley designs, Poppy Fields and Totally Turq, and Carnaby. www.mcgeegroup.com

Luxottica

Tory Burch TY 7001: Mixing metal hardware with acetate frames, this chic style redefines the cat eye. This design is completed with an oblong square-shaped frame, high arms engraved with the Tory Burch brand “T,” and a faded lens.
www.luxottica.com

Prodesign

ProDesign 9908-12: A perfect example of how fresh contrasting colors can emphasize the whole design of a frame. The metallic color of the front adds depth to the design and brings out the three-dimensional detail of the frame. This new collection from Gail Spence does not deny her background as a jeweler or her creative pursuit of functional, simple and beautiful solutions. www.prodesigndenmark.com

Kenmark

Kenmark is adding five new optical frames into its Thalia Eyewear collection this Spring. New styles are available in full rim acetates, semi-rimless and rimless designs. Several frames feature spring hinges and adjustable nosepads for added comfort. The Gardenia is an acetate, modern shaped frame featuring a laser etched floral pattern cut out on the temples to reveal a bottom layer of color. Available in colors: black, brown and burgundy. www.kenmarkoptical.com

Global Optique

Paola Belle’s PB373 and PB369 boast a classy shape with a hint of avant-garde design. These newcomers are available in a variety of vivacious colors (PB373- black and red, purple and raspberry and PB369-summer brown, black and purple and simply purple). Both models are assembled employing superb technologies and materials (such as double-laminated coloration and hand-made from fine European Zyl). www.globaloptique.com

Cinzia Designs

Trendies presents a collection filled with funky, offbeat shapes in the hottest seasonal colors. The initial roll-out of nearly 20 new styles consists of readers, sunreaders, and 8 new additions to the coveted pocket eyes series of foldable readers in their own case, small enough for the tiniest clutch or smallest pocket. Four different styles of bifocal sunreaders round out the debut collection that will appeal to men and women alike. www.trendiesbycinzia.com

Marchon Eyewear

The Diane von Furstenberg Eyewear Collection features sun and optical frames inspired by iconic DVF design elements, such as the wrap dress, lip print, love knot, and power stone. Color also plays an integral role both in subtle prints and customized zyls. DVF511S is a vintage inspired cat eye sunglass that uses proprietary carved zyl to reveal colorful patterns. It is available in a rich color palette of Black Merlot, Brown Teal, Teal Gold and Hot Pink Granite. www.marchon.com

A Palette of Options
Could it be the effects of the summer? Or, maybe it's simply because it’s almost the midyear and we’re beginning to settle in? Nonetheless, whatever the reason may be, here are the “in” colors this summer. Let's find out which shades can help spruce up your dispensary this summer.

Neutral colors
Neutral colors can be combined with nearly every shade and color. Some of the nicest neutral colors available this summer are: Soft beige, light brown, taupe and light steel gray.

Softly tinted pales
Softly tinted pales or pastels will provide you with a gentle, subtle look. They can also easily be combined with most neutrals and darks. Look for these softly tinted pales this summer: Light pink, pea green, aqua and pink.

Mid-tone series
Combine mid-tone colors with whites for a crisp look, or with taupe-based neutrals for a softer, more comfortable look. Choose from these mid-tone colors: Eggplant purple and evergreen, lime green and coral.

Deep brights
"Deep brights" are generally seen on women, but this summer all colors are "in" for men. Try some of these deep bright colors: Teal, fucshia, blue violet and bright red.

Darks
Darks are generally more popular during colder seasons; however, when combined with neutrals like cement, blued gray, putty, or khaki, they can make a major impact for summer. 

Wild Colors
It’s all about wearing distinctive hues, so you might want to show off in colors such as ivory, lavender, lilac, lemon yellow, mint green, light blue, and grayish or coral pink. Then again, wild colors might not suit everyone's taste and style, so make sure you feel comfortable wearing them before buying them.

Amy Endo, ABOM, CPOT
AmyEndo@aol.com

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