INDUSTRY NEWS
Eschenbach Acquires Tura Eyewear...
OLA Announces 2009 Directors' Choice Recipient and Awards...
Younger Optics Offers New Polycarbonate Flat Top 28...
CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012
CONTACT LENSES
Contact Lens Do's 
and Don'ts 

Educate your patients fully on every aspect of contact lens use...
Electronic 
Contact Lenses 

Innovative new contact lenses fitted with circuitry could help restore vision and treat diseases...
Silicone Hydrogels 
New technology, new opportunities...
 
OPTICAL ODDS & ENDS
Fitting Difficult Faces 
Fitting patients with physical deformities can be a challenge to even an experienced Optician...
Bionic Vision to 
Help the Blind 

A breakthrough in helping with vision disorders...
Eyewear and 
the Military 

Protective eyewear for military personnel...
 
 
FEATURES

Safe and Stylish Kids Frames
Take care of your youngest patients with the latest in safe and sturdy eyewear and sunwear...

Are Opticians Ready for Change?
Only through an increase in education and licensure can Opticianry reach its full potential...

Ending Free Services, Part 2
ECPs give away more free goods and services than almost any other profession, it has to end...
Children's Lenses
Provide for the future and offer your kids the safest and best possible lens options...
The ABC's of Kids Dispensing
Dispensing to kids requires a different mindset and approach than dispensing to adults...
Back to School Marketing
Marketing to the parent is often as important as marketing to the child...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
Giving the Gift of Sight 
A young woman's life changed with an Rx...
Make Your Practice Kid Friendly
Treat kids like important customers...
What's the Matter with Kids Today?
Teenage perception towards eyewear...
Tweens and B'Tweens
Marketing to this complicated age group...
 
 
FRAMES AND FASHION

The Newest in Men's Eyewear Leave a lasting impression on your male patients with the latest men's fall eyewear...

The Newest in Fall Fashions 
Leave a lasting impression on your patients with the latest 
in fashionable fall eyewear
...

Safe and Stylish 
Kids Frames
 
Excite your young patients with the latest in trendy, sturdy eyewear and sunwear...

Fit and Style your Patients for Success 
A surefire way to gain satisfied, fashionable, and loyal patients...

Dispensary Décor: Frame Boards
Make a good first impression on your patients
...

Boosting Frame Inventory 
A barren frame inventory holds a practice back...

 
 
LENS/EQUIPMENT
Understanding 
Digital Lenses 

It's important to look past the many assumptions made about Digital Processing...
Aspheric Lenses 
Aspheric Lens Designs have many features that can offer superior optics to patients...
Lab Maintenance 
One hour of equipment maintenance can save you eight hours of down time in the lab...
Abbe Number 
Abbe Number is a technical term that may be familiar to most ECP's, but what does it mean?...
Avoiding Lens Slippage in the Lab 
With the right guidelines, anyone can edge expensive lenses without fear of breakage...
Ophthalmic Calibration 
Regular maintenance tips to avoid breakage...
 
 
MARKETING
Marketing Strategies for Independents 
There are a number of marketing methods that can help level the playing field for dispensaries...
Online Dispensing 
The increase in online optical retailing and how progressive ECPs can use it to their advantage...
Increasing Dispensary Sales 
There are three simple steps to better sales...
Selling Second Pairs of Eyeglasses 
Important advice about increasing sales...
Dispensary Décor 
Essential ways in maintaining a healthy business...
The Optician: Defining the Profession for 
the Future 

Are national standards necessary?...
 
MANAGEMENT
Optical Optimism 
Ensure your practice stays profitable during these challenging economic times...
Leadership in the Work Place 
Optical Managers face many hurdles in handling the modern, diverse workplace...
Dealing with 3rd Party Insurance 
Integrating and operating Insurance Plans is essential in maintaining a profitable practice...
Opening an 
Optical Dispensary 

Success with ingenuity, hard work,...
Office Security
Reduce theft and increase safety...
Personality Profiling 
The "S" type, or social, personality...
 
 
 
 
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