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EYE STYLES

Sports Related Eyewear

Sports related eyewear may well provide an edge to athletes who are constantly looking for ways to increase their performance.

adidas Eyewear
adidas Eyewear announces the launches its new 2010 men’s golf-specific sunglasses, the retego. Designed in collaboration with PGA Tour star golfer Justin Rose, retego boasts a modern, athletic style for those golfers who prefer to go against the grain. www.adidas.com/eyewear

Julbo

The Contest sunglass is designed for mountain bikers and trail runners with the expertise of professional athletes. Both models fuse fashion and sports performance with wide lenses and curved frames for maximum visibility, as well as shock absorbent temples and nosepads. www.julbousa.com

Tifosi Optics

The Logic features a large, protective shield lens, vents to prevent fogging, and hydrophilic rubber adjustable ear and nose pieces. It has three interchangeable lenses including a Brown or Smoke lens for full-sunlight, an All-Conditions Red™ lens for overcast conditions, and a Clear lens for evening activities. www.TifosiOptics.com

Viva International Group

William Rast, the ‘New America’ denim culture brand founded by Trace Ayala and Justin Timberlake, announced a multi-year licensing agreement with Viva to design, produce and globally distribute William Rast Eyewear and William Rast Racing Eyewear, launching in 2011. www.vivagroup.com

Allison

RH 682 LOGO is a trendy, wrap-around titanium model that contains metal details and it is extremely resistant against the atmospheric agents. LOGO has been chosen, for its bright colors and technical characteristics, by Marco Simoncelli and Marco Melandri, both riders in the San Carlo Honda Gresini Team, MotoGP. www.allison.it

Rudy Project

The Kylix is a sporting sunglass that utilizes the most advanced durable and lightweight materials while boasting a design specifically engineered for those not able to comfortably wear standard size sunglasses. Constructed with Kynetium™, a space-age alloy consisting of magnesium and titanium, the frame provides the strong and lightweight properties of its component metals. It’s also fully Rxable with Direct in Frame Technology. www.e-rudy.com

Liberty Sport
The formidable Rec Specs Maxx 20 style is unique in that it meets or exceeds the ASTM F803.03 standard for baseball for children 8 years old and younger at speeds of 40 MPH and below. The Baseball Series is available in colorations inspired by Major League Baseball team colors. www.libertysport.com

Cinzia Designs
The Cinzia Sport series offers four new looks, each available in three colors. All four metal styles are ideal for your sporty, active lifestyle offering full comfort and protection during your outdoor activities. Each style features a unique quality such as polarized and UV 400 protected lenses to eliminate glare and shield against 99-100% of the suns harmful rays. The sleek wraparound designs ensures full protection from the sun at all angles. Every Sport collection sunglass comes with a custom designed rubberized case to protect your sunglasses when not in use. www.cinziadesigns.com

7eye
7eye originated as a sports eyewear brand with the intention of providing skiers with the protection of a goggle and the style of a sunglass. The latest addition to the flagship AirShield collection, which provides a complete seal to block out wind, airborne irritants and peripheral glare, is the Briza, a made-for-women model that tucks its all-weather shield behind a stylish frame that’s available in Glossy Black or Sunset Tortoise. www.7eye.com

Revo
The Cut Bank is a lightweight, flexible nylon frame made from Eco-Conscious materials. It features Revo Polarcast™ infused performance Serilium™ lenses (polycarbonate), and Element Shed™ hydrophobic and Anti-Reflective lens coatings. Torsion-free lens screws eliminate unwanted pressure points that cause distortion and lens cracking. The Rimless Motion-Fit™ frame design provides unobstructed visibility with an extremely comfortable fit that stays in place during sports. Featured in Crystal Red with Graphite Lenses. www.revo.com

Hilco
Hilco is expanding Leader’s Rx Sports Eyewear collection, which includes a complete line of Rx sunwear featuring 8-base styling with 6-base optics and processing ease. Ideal for many outdoor non-contact sport activities including, fishing, water sports, cycling and more. All styles integrate an EZ 6-base adapter system, and pre-edged 8-base plano polarized polycarbonate sun lenses are also available. Rx sunwear styles come complete with a deluxe zipper carrying case, microfiber cloth and sport strap. www.hilco.com

Baby Banz
Designed for ages 3+, Banz Swim Goggles are perfect for swimming lessons or at the beach this summer! Made from tough and durable polycarbonate, the lenses are 100% UV protective. The Anti-fog system prevents the lenses fogging under all conditions, and the soft silicon cups ensure maximum comfort to the wearer. Available in Pink and Blue, Banz Swim Goggles come in a groovy color coordinated hard case. www.babybanz.com

Luxottica
DG 2081 - This masculine model reinterprets the aviator style in a drop shape with even more unique details like the Italian flag at the hinge, four stars on the temple and rubber logo inside the temple. The model is a balanced combination of the lifestyle and sporting aspects that typify the Dolce & Gabbana Gym segment. www.luxottica.com

Scheyden Precision Eyewear
The new Composite Hybrid collection of sunglasses featuring the only full-coverage wrap design to offer a unique custom-fit. Handcrafted from the world’s finest materials, the Composite Hybrids combine a cedar rolled composite frame with flexible, hypoallergenic NiAg temples and cloisonné tips for complete comfort, even when wearing a hat, headphones or a headset. The collection includes three styles – Jet-A, Panorama and Revelstoke – in either gloss black or Havana tortoise-shell. www.scheyden.com

Marchon
Victory from the Nike Collection features a wrap design that maximizes coverage and minimizes interference. It features adjustable ventilated nose bridge for customized fit, improved comfort and reduces fogging. Interchangeable lenses are also available for quick changing of lenses to match any light condition. www.marchon.com

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