Transitions Optical Alexis Cardona Transitions Optical has named Alexis Cardona as its chief marketing officer. Drawing from his experience in consumer marketing for numerous well-known brands, Cardona will develop and integrate the company’s global marketing and branding strategies. Cardona joins the Transitions team with 17 years of marketing experience, 15 of which were with Procter & Gamble. Peter Kehoe The company has also announced that Peter Kehoe, O.D., will now serve as a professional relations advisor. He will work closely with Transitions Optical’s professional development team to help strengthen the company’s programs. Kehoe is a partner in multiple practices in Illinois, and is a past president of the American Optometric Association (AOA), as well as a past president of the Galesburg Noon Lions Club. Salem Vision Group Salem Vision Group has named Michael Willard as president. He brings 25 years of glass sales management experience to his new position, the last 11 years of which he served as Salem’s national sales manager and executive vice president. As Salem’s executive vice president, Willard directed 23 field salespeople located throughout the U.S. and Canada and managed the company’s strategic diversification throughout the past decade. Revolution Eyewear Revolution Eyewear, Inc. has appointed Robert Cecere to the position of national sales manager of its Revolution sales division. Cecere is a 27-year veteran of the optical industry. He began his career at CooperVision/Aquaflex in 1983. His sales and management experience includes regional manager roles at Allergan Humphrey, Coastvision and Revolution Eyewear, VP of sales and marketing at Westcon Contact Lens, and most recently CooperVision in marketing and national account sales. Liberty Sport Les Rookstool has joined Liberty Sport as the vice president of field sales and national accounts. Prior to joining Liberty, Les was the director of sales in the Western region for Bushnell Outdoor Products, managing all channels of trade for sales distribution in eyewear. He previously worked in the eyewear division of Bausch + Lomb and at Luxottica for 12 years in various sales management positions. Mike Morrison has been promoted to national field sales manager for Liberty Sport, due to an internal reorganization to support the growth Liberty Sport is experiencing. Morrison joined Liberty Sport in 2009 as the New England sales representative and was promoted to national field sales manager for the Maine to Florida region of the U.S. from in January 2010. EUROM I Mido and Anfao president Vittorio Tabacchi has been elected the new president of the European Federation of Precision Mechanical and Optical Industries (EUROM I). Tabacchi replaces Antoni Olivella, who will remain the federation’s vice president, as the head of the association which represents interests shared by European companies operating in the eyewear sector and whose members include major European countries, as well as aggregate member, the U.S. LENSCO LENSCO has appointed Richard Chesney to National Field Manager. He will be responsible for assisting in the daily operations of the sales division, covering all U.S. Sales Territory Regions for LENSCO. Richard joined LENSCO in 2006 as a Territory Manager and has been instrumental in growing the sales volume in the state of Arizona. Richard’s 25 years of sales and management experience has played a vital role in his success of various sales channels. Arizona College of Optometry Donald Jarnagin, OD, has been appointed the interim dean of the Arizona College of Optometry. Jarnagin follows Hector Santiago, OD, Ph.D., who served as the founding dean of the College until his retirement in June. Jarnagin received his Doctor of Optometry degree from the Southern California College of Optometry and has served as president of the Arizona Optometric Association. He is also a past president of the American Optometric Association.