Newest Releases in  
Eyewear and Sunwear

Define your style with great buys on the most famous trends in men’s & women’s fashion. These new releases are part of fashion eyewear that is refreshing and exciting.

Kenmark Group

The Lilly Pulitzer eyewear collection features unmistakably feminine shapes that come in an assortment of Lilly Pulitzer’s signature colors, and are constructed with European spring hinges and custom Italian laminates. Temples are adorned with limited edition prints, laser etched patterns and Lilly Pulitzer logos. www.kenmarkoptical.com

Nouveau Eyewear

Nouveau is adding two new Umbro sunglass styles to its 2010 Collection, which feature vivid color accents that add a bold athletic character to the new designs. Durable and light-weight, the sunglasses are designed for off-the-field wear with on-the-field style. The U136 BLK is a unisex model geared toward young teens, and is available in Black, Satin Brown and Gunmetal. www.nouveaueyewear.com

McGee Group

From the Seaside Style Sunglass Collection, VB3523C is a metal/acetate combination frame with an almond eyeshape. This style offers metal trim décor and Vera Bradley designs on the interior temples. VB3523C comes in Vera Bradley designs, Night & Day and Call Me Coral. www.mcgeegroup.com

Luxottica

PRADA VPR03 NV - Prada takes sophisticated simplicity to a new level with this elegant ophthalmic design featuring a delicate, overall linear pattern presented on modified geometric eye shapes. Streamlined mid-placement temples accented with the renowned metal Prada logo plaque makes this a masterpiece of creativity, authenticity and style. www.luxottica.com

LINDBERG

LINDBERG model 1235 is constructed from Acetanium with Titanium inlaid and titanium temples. LINDBERG’s innovative combination of titanium and acetate is unique on the market. The handmade finish adds quality and exclusivity to distinguish the frame, making it extremely popular. www.lindberg.com

Revolution Eyewear

True Religion is an immensely popular design-based jean and jean related brand. The collection has many shapes from modified ovals to aviator. Rich materials are seen throughout the collection in zyl, leather wrapped and stitched temples, and an array of colors such as Cocoa, Golden Bronze, Olive, Brown Horn. www.revolutioneyewear.com

FYSH UK

F-3424 is a semi-rimless stainless steel frame available in size 53-19-135. The temple design intertwines three strands of metal and creates a 3 dimensional braid inspired by the fall draping seen on the runway. Colors are rich with soft undertones available in brown red, purple lavender, black violet and navy aqua. www.fyshuk.com

Marchon

The DVF 2011 Sunwear collection features the heritage and identity of the DVF brand and is interpreted in different styles and materials resulting in a range of sunwear that is both classic and modern. Iconic details like the DVF lips, the power stone and the Wrap dress were translated both literally and figuratively with bright colors and eclectic patterns. www.marchon.com

Morel Eyewear

The “1880” collection rediscovers the elegance of the very first eyewear designs: authentic products subtly modernized through the interplay of size and detail, and reinterpreted using today’s technologies. The “1880” models redefine the concept of modern retro chic. This spirit is conveyed at the point of purchase using a black and red dressing room concept. www.morel-france.com

Zyloware

Daisy Fuentes’ new eyewear collection “Peace.Love.Daisy” follows the fashion wave with temples rockin'peace symbols and the word “love” in a variety of treatments. The zyl and metal combination style 405 features delicate crystals while other styles feature rivets and other elements. It’s the perfect collection for back-to-school or the fun fashionista, no matter what the age. www.zyloware.com

Altair Eyewear

The Revlon Summer 2010 optical collection features four models with designs inspired by jewelry details and trends. The RV582 is a semi-rimless combination with a wide temple and enameled rose endpiece detail. These new styles add a touch of modern glamour to any woman’s wardrobe. www.altaireyewear.com

Viva International Group

The GANT Rugger optical collection consists of a variety of designs that reflect the heritage and authenticity of the brand. Styles range from variations of small, vintage-styled metals, such as GR Bourem and GR Adelphi, to fashion-forward color combinations and color blocking, such as GR Gates (shown) featuring a crystal amber front with contrasting tortoise temples. www.vivagroup.com

Global Optique

Paola Belle PB369- multi-layer laminated zyl acetate frame, attractive 3 colors with spring hinges and decorative ornaments on the temple. www.globaloptique.com

Clariti Eyewear

Clariti Eyewear’s AirMag Polarized Magnetic Clip-ons, are the pioneers of the next generation of magnetic eyewear. The simple click of the magnet clip-ons can be easily attached while driving or walking. With their low price, convenience and sleek look, Clariti Eyewear’s AirMag is paving a new path of magnetic eyewear and is the lightest and most affordable in the market today. www.claritieyewear.com

Alain Mikli

AL1067 - Handcrafted butterfly-shaped sunglasses for women in MATT cellulose acetate. This material sparkles like pearly-looking petals playing with light in all decency. It features the patented CHAAM hinge to be worn like finery in the hair. The color gradient-tint mirror affect of the lenses brings the gaze the luxury of a superstar. www.mikli.com

Trevi Coliseum Eyewear

Clark 760 is one of four new frames from Clark’s High Tech Titanium rimless line MADE IN ITALY. Frames are constructed with the highest quality materials and feature a unique mix of beautiful vibrate colors and fashionable shapes and backed by a two year warranty. Each frame is available in three colors and includes a counter display with a minimum purchase. Sold exclusively in North America by National Lens. www.national-lens.com