CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

merchant processing services

Merchant Processing Services

 
 
 
 
 
 
 
 
 
 
 
MOBILE OPTICIAN

50 Ways to Lose Your Patient

You just slip out the back, Jack 
(turn the alarm off first)
Don't honor their plan, Stan 
(we can't forget about vision insurance)
No need to feel joy, Roy 
(since you claim to be overworked and underpaid)
Just collect all the fees
(and move on to the next patient)

Hard not to cuss, Gus
(Been there, done that)
No need to discuss much 
(while you storm around the office)
Just knock off the “me” Lee
(ego tripping)
So patients won't flee
(relationships, reputation, job security)

Thanks for tuning in to WECP radio, the station that keeps you optically sound and in check. Hopefully this song won't make it to the top of the patient's charts in your practice. But don't touch that dial, it is one of the most requested songs of all time. Everyone in the practice can relate to the lyrics that were written for training entertaining purposes only. 

Now let's get back to our hit song...50 Ways...

  1. The practice does not have a qualified Optician on staff. This one is a no-brainer. Enough said.

  2. I don't care attitude. Our body language speaks volumes before we even say a word. I don't care what you say; you can't fake genuine patient care. Warm and fuzzy describes more than a blanket.

  3. Staff members arguing with each other in front of the patient-Take it outside, for crying out loud. 

  4. Not offering the best products available to patients and they end up hearing about them somewhere else. Of course you have to invest in the best to offer the best.

  5. Treating the patient like they can't afford to pay for what they really want or need. Sometimes we forget we aren't money psychics.

  6. The patient has to make one too many trips to the practice for frame adjustments. A little extra time in the beginning can save hours of aggravation in the end.

  7. RX problems-If a patient complains about their eyeglasses, don't automatically assume that they just need to wear them to adapt to them. Remember what happens when we “ass u me”?

  8. Rushing the patient through the appointment procedure. They are not cattle. They need to be heard not herded.

  9. Ignoring the patient and leaving them on their own to select frames. If they request to be left alone, check back on them in a few minutes.

  10. Personality clashes that are obvious between the patient and staff members. Try to look at the situation through the patient's point of view.

  11. Not enough staff to take care of patients, especially during peak times. Loosen up those payroll purse strings. It is much more costly to lose a patient than to save on a few labor hours.

  12. Ridiculous wait times for patients with scheduled appointments. Do you really think that triple booking works?

  13. Unhygienic reasons-Have you washed your hands this week?

  14. Outdated equipment that is slow or malfunctions or both. You know your equipment is old when your patient says they love the fabulous mint green color.

  15. Insurance blame games between the staff and the patient. They will get you nowhere but broke.

  16. Location is hard to access. Not enough allotted parking spaces. The practice is located in the middle of a very stressful high traffic area. 

  17. Overpromising and disappointing the patients - All talk and little or no action doesn't take long for patients to figure out.

  18. Lack of chair side manners. Curt and Arrogant. Which is better? C or A? Neither.

  19. Turn around time takes too long for patient orders. 

  20. Internet sales on competitor's websites – Is it time for you to get a website?

  21. Change in patient's insurance plan and the doctor is not a provider – where's Waldo? He should be consistently updating your contracts and pricing.

  22. The dispensary has frame inventory that is outdated, hideous, or not much of a selection – Excuses be gone! 

  23. Hours of Operation are constantly changing without any prior notice.

  24. Automated phone systems are set up so that it is nearly impossible to reach an actual live human being that is on location.

  25. Last minute rescheduling of patient appointments on the practice's part.

  26. The patient is the doctor's “ex”.

  27. Doctor switching - Patient books the appointment with Dr. A and when patient arrives for appointment they find out they will be seeing Dr. B.

  28. Staff drama - He said, she said and they both are giving the patient an earful of personal baggage.

  29. Poor workplace housekeeping - Why not buy a new vacuum when the stench from the current one smells up the place?

  30. Appointment times that are inconvenient with patient's schedule.

  31. Patient perceives their overall visit as a negative experience. Worse than that, they don't let us know until the following year.

  32. Constant staff turnover - It's hard to build relationships with patients when staff members come and go. Think about how you feel when you go into a business and the person that usually helps you is no longer working there. 

  33. Unorganized record keeping to the point of repeatedly gathering the same information from the patient or losing their information. They are your patients, not your car keys.

  34. A non compliant patient that gets fired from the practice. Hopefully this is a rarity in your practice. 

  35. The patient's preferred method of payment is not accepted at the practice. 

  36. The practice has grown too large for the patient's liking.

  37. Be Right Back notes on the front door that don't jive with the patient's expectations.

  38. Blabber mouth staff members that never shut up long enough to hear the patient's needs, wishes, complaints, etc

  39. Difference in opinions relating to vision and/or other topics such as politics or religion. This is not Congress or church.

  40. The practice changes ownership and the new owner gives off bad vibes.

  41. Non negotiable return, exchange or refund policies.

  42. Lecturing the patients about their vision mistakes. 

  43. Prescribing eyewear and then embarrassing the patient if they do not make the purchase.

  44. Someone else that is influential in the patient's life had a bad experience at the practice. It happens to the best of us.

  45. Your practice is not child friendly. Don't those kids turn into adults?

  46. Losing your patience easily is not practice friendly.

  47. Forgetting to call, email or text the patient to confirm their appointment.

  48. The patient decides that they can self diagnose and they only buy store bought readers.

  49. The patient does not accept the fact that their RX actually has an expiration date. 

  50. The patient expires. This is a very hard loss to accept sometimes.

Ginny Johnson
LDO, ABOC

Comments
Sign in or register to begin posting comments!
User Name:
Password:
MAY ISSUE FEATURES

The Colors of Summer
Brighten up your practice for the Summer with the latest in colorful eyewear and sunwear...

Frame Rep Breakups
It might be difficult, but ending your relationship with an unreliable rep might be necessary
...

Staff Mentoring
It’s never too early to begin implementing a succession plan at your practice...
Competing with Drugstore Eyeglasses
Clearly define all services or consumers may consider “drugstore” eyewear
...
Selling Accessories
Supplement your practice’s income by offering all different types of eyewear accessories...
Managing your Boards
All optical managers should closely monitor which products are moving and which aren’t...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
The Vision of our Presidents 
It's surprising to discover the visual ailments that our most famous presidents had to overcome...
Marketing Low Vision
Low Vision Aids are an often neglected and potentially lucrative area of dispensing...
Industry Profile
Speaking with Ed Greene, Chief Executive Officer, The Vision Council...
Vision Expo Diary
Summarizing what turned out to be another successful Vision Expo...
FAN US ON FACEBOOK

Send press releases to: editor@ecpmag.com
 
 
 
© All content is the property of ECPMag.com™ OptiCourier Ltd. &  assoc. vendors. Website Powered and Developed by EyeVertise.com - 847.202.1411 | email