CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012

merchant processing services

Merchant Processing Services

 
 
 
 
 
 
 
 
 
 
 
OPTICAL ANECDOTES

Jokus Focus

POptical Art
“Good Opticians never die.
They just lose their S(p)EX Appeal.”

State of the Art
At the conclusion of the in-store training session on a much anticipated new multi-focal lens with a much-in-demand, wider intermediary channel, we were informed of the price to the customer. One of my associates in front of me leaned over to the dispenser sitting next to him and said in a subdued voice, “They should call it the “Mercedes Lenz.”

Theme Song
After a particularly hectic rush of customers in the second busiest location in the state of a Big Box mall optical store, all the frayed dispensers were trying to regroup, when in the returning quiet, the overhead music could once again be heard, an original rendition of Tracey Chapman’s. As I am a subscriber to the idea that there’s a theme song for every occasion, I poked my head down to the slot used to push eyewear job trays back and forth to the lab under the bullet-proof glass wall that separated the lab from the retail area.

The Lab Manager was performing a final inspection as I said to him, “Hey, Robert, What’s the (insert store name) Associate Theme Song? His face went blank as he stood poised with PD stick in one hand and a pair of eyeglasses in the other. He shrugged and his expression never changed as I replied, “Give Me One Reason to Stay Here (& I’ll turn right back around).”

Case Study
My boss in a Mom and Pop independent optician office was 5'6". I am 6' barefoot, 6'3" in heels, which is where I towered over him from 9-5, M-F for 5 years, altogether. Our customers and other workers in the building never missed an opportunity to comment on these disparities: Male/Female; Older/Younger, Handsome/Pretty; More experienced/ Better at frame styling, etc. Being a career optician, he relished unexpectedly dropping one of his original observations on me, just when I thought I had heard them all.

We had just received an annual shipment of 1,000 assorted eyeglass cases, on which I had negotiated an attractive volume discount. The boxes were tightly packed and stacked on shelving in the lab and as I was retrieving the desired box from the top shelf (well out of his reach), arms fully extended upward, aided only by the heels of my shoes, he said to me, "Want me to get you a piece of paper to stand on?"

Stuck in the Middle with You
The afternoon rush was upon us in a two-dispenser office, when a particularly needy customer came in complaining her frames were still sliding down. It was a hot summer day when she made this one of regular weekly appearances. She always rode the bus, worked up a sweat walking from the bus stop to the office and as her hygiene was remiss, her complexion oily, I was always reminded of the TV commercial of Andy Granatelli trying to hold onto a screwdriver dipped into STP engine additive.

As I was cementing a pair of build-up pads into the bridge of her frame with Super Glue I managed to cement my left hand to the frame and the thumb and forefinger of my right hand – together. I went down the hall to the contact lens fitting room where my boss was instructing a customer on lens insertion. I knocked with my shoe. Although when he opened the door, my predicament apparent without explanation, my sense of urgency compelled me to demand, “I need you to help me - NOW!”

It took ten minutes altogether with a paint brush and acetone to get free. The first few minutes as he daubed my right thumb and forefinger, he could not stop laughing. I was NOT amused. Using super glue when you’re in a hurry? “Don’t try this at work.”

Look me in the Eye
An Optician explaining to his teacher customer, who was on the faculty of a pretty rough neighborhood school district, that he would be using the Pupilometer to determine the location of the optical centers for the new glasses - that it measures the distance between the pupils prompted this question:

Teacher: “Can I get one of these for my classroom?”
Optician: “Why?”
Teacher: “So I can check the distance between my pupils.”

Getting the Short Stick
An optical shop began experiencing a rash of complaints from customers about vision problems with their new glasses - manifested symptoms were those created by unwanted, induced prism. There was much investigation and rechecking attempting to isolate the reason for this mystery. The problem was finally solved when one optician observed another who was stirring his coffee with his PD stick. It had melted and shrunk on one end causing his PD readings to be about 2 mm too narrow.

The Doctor is Not In
As a dispensing optician for ten years of my working life, I performed free eyeglass frame adjustments for all comers, whether they had purchased from my establishments or not. Many took advantage, feeling good about getting something for nothing, or at least more than their money’s worth. I was particularly dismayed when they’d bring in their visiting guests, relatives, friends and neighbors, as Word of Mouth usually takes a long time to produce bankable results. When they’d launch into their problems, etc, totally non-related to the product we supplied and supported, I felt like I was being used as a “Discount Shrink.”

In the same manner that Lucy in the “Peanuts” cartoon strip playing Psychologist/ Psychiatrist for her peers, had the perspicacity to post her service fee: “5 cents,” I have seen in more than one car repair establishment, a sign stating the Labor Price Per Hour with prices that increase in increments “if you watch”, “if you ask questions” or “if you offer advice”, the latter being the most expensive. I created my own sign:

Optical services fees:
Order and delivery: Included with frame/lens price COD
Eyewear Adjustments $2.00 up to 15 minutes;

Non Optical Topicals:
Psychological Counseling: $1 per minute
Advice: $2.00 per minute
Grousing: $3.00 per minute
Griping: Dial 1-800-GETAGRP
Payment in Advance

Opting Out Optypically
Just as all who have booed and hissed are not Buddhists, not all Muslims wear muslin, not all Calvinists read Calvin & Hobbs, not all baptized converts are Baptists, not all method actors are Methodists, nor Catheters used exclusively by Catholics, Presbyopia is not a religious belief of Presbyterians. Nor is MACular Degeneration a decrease in craving for drive-thru fast food.

Mary Armstrong, ABOC

MAY ISSUE FEATURES

The Colors of Summer
Brighten up your practice for the Summer with the latest in colorful eyewear and sunwear...

Frame Rep Breakups
It might be difficult, but ending your relationship with an unreliable rep might be necessary
...

Staff Mentoring
It’s never too early to begin implementing a succession plan at your practice...
Competing with Drugstore Eyeglasses
Clearly define all services or consumers may consider “drugstore” eyewear
...
Selling Accessories
Supplement your practice’s income by offering all different types of eyewear accessories...
Managing your Boards
All optical managers should closely monitor which products are moving and which aren’t...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
The Vision of our Presidents 
It's surprising to discover the visual ailments that our most famous presidents had to overcome...
Marketing Low Vision
Low Vision Aids are an often neglected and potentially lucrative area of dispensing...
Industry Profile
Speaking with Ed Greene, Chief Executive Officer, The Vision Council...
Vision Expo Diary
Summarizing what turned out to be another successful Vision Expo...
FAN US ON FACEBOOK

Send press releases to: editor@ecpmag.com
 
 
 
© All content is the property of ECPMag.com™ OptiCourier Ltd. &  assoc. vendors. Website Powered and Developed by EyeVertise.com - 847.202.1411 | email