ECP: Same question for the Toy Story collection. With all
of the popular Disney movies how did you decide to create a
frame line based on Toy Story?
GM: Toy Story is the single most popular animated movie
of all time. We wanted to do a SPECIAL line
for young children full of tremendous creativity and
originality. It seemed like the perfect
marriage. They are different. They are
special. For those little ones with a larger
than life, playful personality.
ECP: What are your overall feelings on parents’
spending habits as it relates to purchasing premium eyewear
for their children?
GM: It's Disney. This collection is not just made up
of frames with 2 holes, 2 sticks with a thing in the
middle. These collections are
created with premium quality construction,
unprecedented originality, and come with a premium brand
name behind them. As the old saying goes…you get what you
ECP: Is this the first time Revolution Eyewear will have
two new kids’ collections being launched at the same time?
If so, is the company planning on marketing them
individually or jointly?
GM: We are launching them within 8 weeks of one
another. The Wizards line aimed at kids 6 to 14, is
already out there. Toy Story targets little ones 2
to 10, and is here July 1st…both in time for
Back to School. Both are simply sensational, profit
making, smile creating collections.
ECP: Tell me a little about each collection. How many
frame styles are available for each line?
GM: The Wizards of Waverly Place collection presently has
5 styles available (3 girls & 2 boys), with 2 more (1
girl and 1 boy) scheduled to be released shortly.
The Toy Story collection has 6 styles which
will be available mid-June (3 girls & 3 boys) &
6 additional styles available in mid-July (2 girls
& 4 boys).
ECP: What color options are available?
GM: The Wizards of Waverly Place collection are available
in a wide array of eye popping colors including matte light
and dark brown, matte pink, blue and red, grey, silver,
pearl red, olive, sky blue, and amethyst to name a few. The
temples on these frames show images from the show and
feature other embellishments such as crystal flowers.
The Toy Story Collection is also available in a wide
range of colors with unique names such as Candy, Chocolate,
Nassau Blue, Strawberry, Blueberry, Pretty Pink, Candy Red
and Sky. Temples on these frames feature pictures of the
popular Toy Story characters such as Woody, Buzz Lightyear
and Jessie. Some frames also feature cable temples which
also depict these characters.
ECP: What eye sizes are available for each line?
GM: The frames are available in eye sizes ranging from 45
– 49 eye.
ECP: What materials are the frames available in?
GM: The frames are made of zyl and metal.
ECP: Revolution Eyewear is known for their popular
sunglass collections. Is there any consideration to adding a
sunglass line to the Wizards or Toy Story collections?
GM: Unfortunately, Disney already has a different source
other than Revolution Eyewear for all of their branded
ECP: What is the recommended average retail cost for the
GM: The suggested retail price for both WOWP and Toy
Story is $119.95.
ECP: What type of POP is available to help optical
retailers sell the Wizards and Toy Story line?
GM: We will have available Counter Cards and Window
Vinyls for both collections, as well as a 3-piece display
for either collection.
ECP: As the frame lines grow, will you consider looking
for other joint ventures outside of the Disney family to
keep up with the creative and innovative style that
Revolution Eyewear is known for and create a division
dedicated to children’s eyewear?
GM: We started our relationship with Disney several years
ago with That's So Raven. Now we have taken on WOWP and
Toy Story. We are fortunate and successful enough to
have Disney continue to want to partner with us and I
would be delighted to oblige them as long as possible.
Paul DiGiovanni, LDO, is a practicing optician who resides in New Jersey.
to be here for awhile.