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practice PROFILE

Helping KIDS to See

Pediatric Eye Physicians and Surgeons has built a successful practice specializing 
in Kids.

When Martin C. Wilson, MD, finished his fellowship training at the Children’s Hospital of Philadelphia (CHOP), he was asked to stay on as faculty. While it was a huge honor to be a part of such a prestigious hospital, Wilson had his own dreams of starting a private practice. After eight years with CHOP, those dreams became a reality.

“It’s a great hospital and I had a great position, but I always wanted to have my own practice,” says Wilson of Pediatric Eye Physicians and Surgeons in Paoli, Pa. “Since opening [in 2000], it’s been a lot of fun. There’s definitely a fun side to being in private practice and I’ve really enjoyed it.”

One of those enjoyable aspects for Wilson was selecting the right equipment and putting thought into the way the office was not only decorated, but laid out. Wilson wanted to be sure he tailored everything to kids. The waiting room has toys to keep active kids occupied and the exam rooms are kid-friendly and even complete with a child-sized exam chair and other age-appropriate equipment.

But in the end, a successful appointment comes down to the physician and Wilson has mastered the ability to keep kids engaged during an exam. He comes prepared with toys in his pocket and an upbeat attitude with each patient—no matter how many he may have seen that day. Wilson knows that from the minute he walks in the door, his young patient is already deciding whether he or she is comfortable or not—and that time frame to win them over can be short. That’s why Wilson directs his initial attention to the child.

“It’s important to pay close attention to the child and to talk to them directly,” explains Wilson. “That’s something that kids appreciate. There’s this limited opportunity to make a connection with the child so I make sure they know I’m there for them. You always have an opportunity to talk to the parent later, but you want to make sure you win over their kid. Parents are typically understanding of that fact. They’re okay with you talking to the child as the patient, and explaining things to them later.”

The ability to distract the child with a toy or some other object that will hold their attention is one of the keys to success, says Wilson. That’s why he goes right into action the minute he enters an exam room. “The reality is that the majority of what we do in the office is not really painful or uncomfortable—so it doesn’t have to be frightening,” he says. “If you can keep the child distracted and keep them busy, then they don’t even have the time to think about being scared. But if you stop too long and talk to the parents, you may lose that window of opportunity. As the child waits they start to get antsy and look around at all the equipment and may start to get scared.”

And even though he loved his job at CHOP, Wilson also admits that keeping kids happy is easier in private practice. “At a large and prestigious facility like CHOP, patients may end up waiting longer and also tend to see a range of professionals. The patient is visited by the medical student, then the resident, then the fellow and by the time you’re in the room, the child’s attention span may be used up and they’re falling apart,” explains Wilson. “That’s been one of the benefits of a private practice. I’m able to limit the waiting time, which helps make it a comfortable and a fun place.”

Wilson loves working with kids so much that he finds each day in the office to bring new joys. But that’s not to say it’s without its unique challenges. One of the things that Wilson says is a special challenge to working with kids is keeping simple procedures, simple. Something that would be a quick fix on an adult can turn into a larger scale procedure for a young child. “If you have an adult patient with a stye you need to drain, it’s a simple in-office procedure,” says Wilson. “But with a child, as soon as you pull out a needle, you’ve lost the child’s ability to stay calm. A lot of times things that could have been done in the office for an adult have to be done in an operating room and with anesthesia for a child.”

Another example, says Wilson, is when a child comes in with a foreign body on their cornea. “For an adult, you’d just ask them to hold still and you’d take it off,” he says. “But working with a young patient who has a foreign body on their cornea is when you’ll see the biggest challenge to your skills of distracting. While you may only need 15 seconds of cooperation, those 15 seconds may be impossible to achieve. You may try everything possible but still wind up having to put them under anesthesia and take it off in the operating room. That’s tough knowing it’s a 15 second procedure turned into such a big deal, but it’s just one of the challenges that comes with working with kids.”

While Wilson specializes in kids, he does see adult patients as well. Like general practices that sometimes get the occasional young patient, Wilson has the opposite scenario. “In most ophthalmology practices you have an adult office that you try to make work for kids,” he says. “We have a kids’ office that we try to make work for adults. I do end up getting a lot of adult eye muscle surgery cases since muscle surgery is a common procedure for a pediatric surgeon. Other local ophthalmologists refer their patients to me. It’s funny to see the patients’ reactions when they come in, but most end up liking it. I always tell the patient that I’m used to seeing kids and I may treat them like a kid; But they never seem to mind and in fact, most patients seem to feel comfortable and at ease here.”

Wilson says he’s gotten so used to seeing kids that he does find adults more challenging. Most young patients only have one chief complaint but as adult patients age, their list of health concerns often grow. “When we get an 80-year-old patient in here who has a long list of printed medication it’s a little overwhelming,” he says. “Most kids are healthy with just a singular eye problem like itching or pain. But we do have some cases where kids have complex medical issues, as well.”

As someone who’s really built his expertise working with kids, Wilson offers the following advice to his fellow doctors who may see the occasional young patient: “If it’s not something you’re used to, it can be scary or intimidating, but try to look at it as a fun opportunity. Working with kids can be a real joy. If you try to look at it that way, having a young patient come in may be the high point of your day!”

Lindsey Getz

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