VISION EXPO GUIDE
CONTACT LENSES
Contact Lens Do's 
and Don'ts 

Educate your patients fully on every aspect of contact lens use...
Electronic 
Contact Lenses 

Innovative new contact lenses fitted with circuitry could help restore vision and treat diseases...
CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012
OPTICAL ODDS & ENDS
Fitting Difficult Faces 
Fitting patients with physical deformities can be a challenge to even an experienced Optician...
Bionic Vision to 
Help the Blind 

A breakthrough in helping with vision disorders...
Eyewear and 
the Military 

Protective eyewear for military personnel...
 
NEW! DIGITAL VERSION - NOVEMBER 2011


Digital Version - November 2011 Issue


Expanding your Optical Toolbox
Increasing your job skills is more important than ever in the current economic climate...

Tribute to Steve Jobs
Steve Job’s wonderful inventions helped change the way that people worked and lived...

 
FEATURES

Ravishing Reds
Spice up your frame boards and offer the latest in red eyewear and sunwear...

Winterize your Practice
Protect your patients from the winter sun with the latest in sunwear and snow goggles...

The Dangers of UV
Over a third of the public are completely unaware of the risks presented by ultraviolet light...
Dispensary Strategy
Independent Dispensers can still succeed with the appropriate strategy and organization...
Work with your Lab
Finding an optical laboratory you can trust is crucial to running an efficient practice...
Charitable EyeCare
Numerous optical charities now available allow ECPs to help those most in need of vision care...
EyeCare Industry Mover and Shakers
See who's shaking up the eye care industry...
Marketing Diversity 
A nationwide change in consumer demographics, dispensaries must market to everyone...
Eyewitness Mistakes
There are hundreds of criminal cases in which false visual identification has affected a verdict...
Elderly Driving Limits
ECPs must make hard choices when telling older patients and family that they are unfit to drive...
Interview: Dale Parmenteri, Balester
Balester Optical’s Dale Parmenteri talks about what his cutting-edge lab has to offer...
 
 
FRAMES AND FASHION

The Newest in Men's Eyewear Leave a lasting impression on your male patients with the latest men's fall eyewear...

The Newest in Fall Fashions 
Leave a lasting impression on your patients with the latest 
in fashionable fall eyewear
...

Safe and Stylish 
Kids Frames
 
Excite your young patients with the latest in trendy, sturdy eyewear and sunwear...

Fit and Style your Patients for Success 
A surefire way to gain satisfied, fashionable, and loyal patients...

Dispensary Décor: Frame Boards
Make a good first impression on your patients
...

Boosting Frame Inventory 
A barren frame inventory holds a practice back...

 
 
LENS/EQUIPMENT
Understanding 
Digital Lenses 

It's important to look past the many assumptions made about Digital Processing...
Aspheric Lenses 
Aspheric Lens Designs have many features that can offer superior optics to patients...
Lab Maintenance 
One hour of equipment maintenance can save you eight hours of down time in the lab...
Abbe Number 
Abbe Number is a technical term that may be familiar to most ECP's, but what does it mean?...
Avoiding Lens Slippage in the Lab 
With the right guidelines, anyone can edge expensive lenses without fear of breakage...
Ophthalmic Calibration 
Regular maintenance tips to avoid breakage...
 
 
MARKETING
Marketing Strategies for Independents 
There are a number of marketing methods that can help level the playing field for dispensaries...
Online Dispensing 
The increase in online optical retailing and how progressive ECPs can use it to their advantage...
Increasing Dispensary Sales 
There are three simple steps to better sales...
Selling Second Pairs of Eyeglasses 
Important advice about increasing sales...
Dispensary Décor 
Essential ways in maintaining a healthy business...
The Optician: Defining the Profession for 
the Future 

Are national standards necessary?...
 
MANAGEMENT
Optical Optimism 
Ensure your practice stays profitable during these challenging economic times...
Leadership in the Work Place 
Optical Managers face many hurdles in handling the modern, diverse workplace...
Dealing with 3rd Party Insurance 
Integrating and operating Insurance Plans is essential in maintaining a profitable practice...
Opening an 
Optical Dispensary 

Success with ingenuity, hard work,...
Office Security
Reduce theft and increase safety...
Personality Profiling 
The "S" type, or social, personality...
 
 
 
 
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