VISION EXPO GUIDE
 2013 ACCESSORIES
SUPPLEMENT
CONTACT LENSES
Contact Lens Do's 
and Don'ts 

Educate your patients fully on every aspect of contact lens use...
Electronic 
Contact Lenses 

Innovative new contact lenses fitted with circuitry could help restore vision and treat diseases...
CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012
OPTICAL ODDS & ENDS
Fitting Difficult Faces 
Fitting patients with physical deformities can be a challenge to even an experienced Optician...
Bionic Vision to 
Help the Blind 

A breakthrough in helping with vision disorders...
Eyewear and 
the Military 

Protective eyewear for military personnel...
 
NEW! DIGITAL VERSION - JUNE 2013


Digital Version - June 2013 Issue


We Love Kids!
Dana Cohen’s Medford Optical dispenses around 80% of its frames to children...

 
FEATURES

Safe and Stylish Kids Frames
Take care of your youngest patients with the latest in safe and sturdy eyewear and sunwear...

Practice Profile
Profiling Dr. Roberto Warman, of Pediatric Ophthalmology Consultants in Florida
...

Interview: Baby Banz
Sara Burick discusses Baby Banz products, which have protected children’s eyes for over a decade...
The ABC's of Marketing to Children 
Treat your kids like the important customers they are and watch your practice grow...
No Kidding Around
Dispensing to kids requires a different mindset and approach than dispensing to adults...
ECPs and School Nurses
A look at how ECPs and school nurses can work together to improve vision screening...
What Children Say About Glasses
Listen to your young patients to learn about what they want in their eyewear...
Stereotypes about Kids Glasses
Teenage perception towards eyewear has changed dramatically over the years...
 
 
INDUSTRY PROFILES

Interview: ic! berlin
Ralph Anderl talks about what makes ic! berlin frames so unique and inspirational...

Interview:
Ear Technology Corporation

Jim Barbarito discusses how TuneAmp can provide additional revenue for ECPs...

Interview:
FEA Industries

Bill Heffner, IV
discusses their Personalized Progessives and Independence Coatings
...

Interview: US Optical
US Optical’s Ralph Cotran discusses what makes his family’s
lab unique in the optical world...

Interview:
Marcolin Eyewear

Maurizio Marcolin discusses his family’s modern eyewear and sunwear lines...

 
SECOND GLANCE
My Cataract Surgery
Chronicling the expectations and concerns I experienced during cataract surgery...
Optical Reminiscences
A long and storied optical career, from World War II until the present, is remembered...
Evolution of the Eye
Our most complex organ has come a long way, but there is much left to discover...
Eye Glasses and Postage Stamps
Postage stamps have provided a unique insight into the history of eyeglasses throughout the world...
Dining in the Dark
A popular restaurant features diners eating in the pitch black while being served by blind waiters...
Infant Vision
A number of significant developments have taken place over the past decade...

 

 
VISIT US AT BOOTH #2763 - Vision Expo East


 
 
FRAMES AND FASHION

The Newest in Men's Eyewear Leave a lasting impression on your male patients with the latest men's fall eyewear...

The Newest in Fall Fashions 
Leave a lasting impression on your patients with the latest 
in fashionable fall eyewear
...

Safe and Stylish 
Kids Frames
 
Excite your young patients with the latest in trendy, sturdy eyewear and sunwear...

Fit and Style your Patients for Success 
A surefire way to gain satisfied, fashionable, and loyal patients...

Dispensary Décor: Frame Boards
Make a good first impression on your patients
...

Boosting Frame Inventory 
A barren frame inventory holds a practice back...

 
 
LENS/EQUIPMENT
Understanding 
Digital Lenses 

It's important to look past the many assumptions made about Digital Processing...
Aspheric Lenses 
Aspheric Lens Designs have many features that can offer superior optics to patients...
Lab Maintenance 
One hour of equipment maintenance can save you eight hours of down time in the lab...
Abbe Number 
Abbe Number is a technical term that may be familiar to most ECP's, but what does it mean?...
Avoiding Lens Slippage in the Lab 
With the right guidelines, anyone can edge expensive lenses without fear of breakage...
Ophthalmic Calibration 
Regular maintenance tips to avoid breakage...
 
 
MARKETING
Marketing Strategies for Independents 
There are a number of marketing methods that can help level the playing field for dispensaries...
Online Dispensing 
The increase in online optical retailing and how progressive ECPs can use it to their advantage...
Increasing Dispensary Sales 
There are three simple steps to better sales...
Selling Second Pairs of Eyeglasses 
Important advice about increasing sales...
Dispensary Décor 
Essential ways in maintaining a healthy business...
The Optician: Defining the Profession for 
the Future 

Are national standards necessary?...
 
MANAGEMENT
Optical Optimism 
Ensure your practice stays profitable during these challenging economic times...
Leadership in the Work Place 
Optical Managers face many hurdles in handling the modern, diverse workplace...
Dealing with 3rd Party Insurance 
Integrating and operating Insurance Plans is essential in maintaining a profitable practice...
Opening an 
Optical Dispensary 

Success with ingenuity, hard work,...
Office Security
Reduce theft and increase safety...
Personality Profiling 
The "S" type, or social, personality...
 
 
 
 
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