EQUIPMENT
 ACCESSORIES
CONTACT LENSES
Contact Lens Do's 
and Don'ts 

Educate your patients fully on every aspect of contact lens use...
Electronic 
Contact Lenses 

Innovative new contact lenses fitted with circuitry could help restore vision and treat diseases...
 
CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012
OPTICAL ODDS & ENDS
Fitting Difficult Faces 
Fitting patients with physical deformities can be a challenge to even an experienced Optician...
Bionic Vision to 
Help the Blind 

A breakthrough in helping with vision disorders...
Eyewear and 
the Military 

Protective eyewear for military personnel...
 
DIGITAL VERSION - FEBRUARY 2014


Digital Version - February 2014 Issue


Eye Care Industry Mover and Shakers
This month's professionals who are shaking up the eye care industry, including The Vision Council, Luxottica, Safilo USA, QSpex, Transitions...

 
FEATURES

Men's Fashion Eyewear
Keep your male patients hip and satisfied with the latest in men's eyewear and sunwear...

Selling to Men
Identify and acknowledge male shopping habits and watch your men’s eyewear sales grow...

Asking the Right Questions
An ordinary ECP knows most of the answers, but an extraordinary one asks the right questions...
Increasing Revenue per Patient 
Communicate the value of AR and Single Vision Free Form lenses and increase their sales...
Smart Social Media
Along with Facebook, newer social media like Instagram and Pinterest is a great way to brand your practice...
Lens or Frames First?
Has the long standing technique of discussing lens options first fallen by the wayside?...
Going Undercover
My experiences going undercover and discovering a welcoming and efficient practice...
AMD Awareness
Fitting and dispensing tips to help those suffering from Age-Related Macular Degeneration...
Ecstasy and the Agony
The story of two blind sisters who were able to 'see' during a seemingly mundane experience...
Small Business Honor
It was a great honor when my practice was given a prestigious small business award...
 
 
VISION EXPO GUIDE

INDUSTRY PROFILES

Interview: ic! berlin
Ralph Anderl talks about what makes ic! berlin frames so unique and inspirational...

Interview:
Ear Technology Corporation

Jim Barbarito discusses how TuneAmp can provide additional revenue for ECPs...

Interview:
FEA Industries

Bill Heffner, IV
discusses their Personalized Progessives and Independence Coatings
...

Interview: US Optical
US Optical’s Ralph Cotran discusses what makes his family’s
lab unique in the optical world...

Interview:
Marcolin Eyewear

Maurizio Marcolin discusses his family’s modern eyewear and sunwear lines...

 
SECOND GLANCE
My Cataract Surgery
Chronicling the expectations and concerns I experienced during cataract surgery...
Optical Reminiscences
A long and storied optical career, from World War II until the present, is remembered...
Evolution of the Eye
Our most complex organ has come a long way, but there is much left to discover...
Eye Glasses and Postage Stamps
Postage stamps have provided a unique insight into the history of eyeglasses throughout the world...
Dining in the Dark
A popular restaurant features diners eating in the pitch black while being served by blind waiters...
Infant Vision
A number of significant developments have taken place over the past decade...

 

 

FREE Personalized Posters for Your Office From


VISIT US AT VISION EXPO EAST


 
 
FRAMES AND FASHION

The Newest in Men's Eyewear Leave a lasting impression on your male patients with the latest men's fall eyewear...

The Newest in Fall Fashions 
Leave a lasting impression on your patients with the latest 
in fashionable fall eyewear
...

Safe and Stylish 
Kids Frames
 
Excite your young patients with the latest in trendy, sturdy eyewear and sunwear...

Fit and Style your Patients for Success 
A surefire way to gain satisfied, fashionable, and loyal patients...

Dispensary Décor: Frame Boards
Make a good first impression on your patients
...

Boosting Frame Inventory 
A barren frame inventory holds a practice back...

 
 
LENS/EQUIPMENT
Understanding 
Digital Lenses 

It's important to look past the many assumptions made about Digital Processing...
Aspheric Lenses 
Aspheric Lens Designs have many features that can offer superior optics to patients...
Lab Maintenance 
One hour of equipment maintenance can save you eight hours of down time in the lab...
Abbe Number 
Abbe Number is a technical term that may be familiar to most ECP's, but what does it mean?...
Avoiding Lens Slippage in the Lab 
With the right guidelines, anyone can edge expensive lenses without fear of breakage...
Ophthalmic Calibration 
Regular maintenance tips to avoid breakage...
 
 
MARKETING
Marketing Strategies for Independents 
There are a number of marketing methods that can help level the playing field for dispensaries...
Online Dispensing 
The increase in online optical retailing and how progressive ECPs can use it to their advantage...
Increasing Dispensary Sales 
There are three simple steps to better sales...
Selling Second Pairs of Eyeglasses 
Important advice about increasing sales...
Dispensary Décor 
Essential ways in maintaining a healthy business...
The Optician: Defining the Profession for 
the Future 

Are national standards necessary?...
 
MANAGEMENT
Optical Optimism 
Ensure your practice stays profitable during these challenging economic times...
Leadership in the Work Place 
Optical Managers face many hurdles in handling the modern, diverse workplace...
Dealing with 3rd Party Insurance 
Integrating and operating Insurance Plans is essential in maintaining a profitable practice...
Opening an 
Optical Dispensary 

Success with ingenuity, hard work,...
Office Security
Reduce theft and increase safety...
Personality Profiling 
The "S" type, or social, personality...
 
 
 
 
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