VISION EXPO GUIDE
 ACCESSORIES
CONTACT LENSES
Contact Lens Do's 
and Don'ts 

Educate your patients fully on every aspect of contact lens use...
Electronic 
Contact Lenses 

Innovative new contact lenses fitted with circuitry could help restore vision and treat diseases...
 
CONTINUING EDUCATION, 1 CE Credit – $9.99, 1 Hour, General Knowledge, Level 1, Release date: October 2007, Expiration date: October 31, 2012
OPTICAL ODDS & ENDS
Fitting Difficult Faces 
Fitting patients with physical deformities can be a challenge to even an experienced Optician...
Bionic Vision to 
Help the Blind 

A breakthrough in helping with vision disorders...
Eyewear and 
the Military 

Protective eyewear for military personnel...
 
 
FEATURES

Autumn's Affordable and Stylish Eyewear
Designs for modern day men and women, wanting style and fashion in their eyewear selection...

Dispensary Layout and Décor 
It doesn’t cost an arm and a leg to refresh a lack luster dispensary to make it more appealing
...

AR and HEV Options
Lens coating offerings are plenty, but how do ECP’s know which ones to choose for their practice....
When Physics Meets Fashion
Differences between lens options can aid opticians in making smarter choices for their patients...
Affordable Eyewear: 
Frames and Lens Packages

Take the challenge of offering affordable second and third pairs of glasses for your practice...
Moving On Up!
Stand out above the rest and get noticed for that overlooked promotion in the workplace...
Eyeglasses For Those in Need
Interview with New Eyes, a non-profit organization that provides corrective eyewear to people all around the world...
Diagnosis and Management of Glaucoma
Patients need to be educated on the many different aspects and types of Glaucoma that exist today...
Independent Book Stores are Dead?
Not at all, they popping up and getting creative with unique social media marketing ideas to differentiate themselves...
 
 
EQUIPMENT

INDUSTRY PROFILES

Interview: ic! berlin
Ralph Anderl talks about what makes ic! berlin frames so unique and inspirational...

Interview:
Ear Technology Corporation

Jim Barbarito discusses how TuneAmp can provide additional revenue for ECPs...

Interview:
FEA Industries

Bill Heffner, IV
discusses their Personalized Progessives and Independence Coatings
...

Interview: US Optical
US Optical’s Ralph Cotran discusses what makes his family’s lab unique in the optical world...

Interview:
Marcolin Eyewear

Maurizio Marcolin discusses his family’s modern eyewear and sunwear lines...

 
LENS TECHNOLOGY
Lenses for the Office
Why on- the- job eyewear is important...
Going Paperless - More Than Saving Paper
The ability to access invoices online for optical labs, not only saves paper, but also makes it easier to use...
Understanding 
Digital Lenses 

It's important to look past the many assumptions made about Digital Processing...
Aspheric Lenses 
Aspheric Lens Designs have many features that can offer superior optics to patients...
 
 
 

 

 
   
 
VISION EXPO WEST


 
 
FRAMES AND FASHION

The Newest in Men's Eyewear Leave a lasting impression on your male patients with the latest men's fall eyewear...

The Newest in Fall Fashions 
Leave a lasting impression on your patients with the latest 
in fashionable fall eyewear
...

Safe and Stylish 
Kids Frames
 
Excite your young patients with the latest in trendy, sturdy eyewear and sunwear...

Fit and Style your Patients for Success 
A surefire way to gain satisfied, fashionable, and loyal patients...

Dispensary Décor: Frame Boards
Make a good first impression on your patients
...

Boosting Frame Inventory 
A barren frame inventory holds a practice back...

 
 
LENS/EQUIPMENT
Lab Maintenance 
One hour of equipment maintenance can save you eight hours of down time in the lab...
Abbe Number 
Abbe Number is a technical term that may be familiar to most ECP's, but what does it mean?...
Avoiding Lens Slippage in the Lab 
With the right guidelines, anyone can edge expensive lenses without fear of breakage...
Ophthalmic Calibration 
Regular maintenance tips to avoid breakage...
 
 
MARKETING
Marketing Strategies for Independents 
There are a number of marketing methods that can help level the playing field for dispensaries...
Online Dispensing 
The increase in online optical retailing and how progressive ECPs can use it to their advantage...
Increasing Dispensary Sales 
There are three simple steps to better sales...
Selling Second Pairs of Eyeglasses 
Important advice about increasing sales...
Dispensary Décor 
Essential ways in maintaining a healthy business...
The Optician: Defining the Profession for 
the Future 

Are national standards necessary?...
 
MANAGEMENT
Optical Optimism 
Ensure your practice stays profitable during these challenging economic times...
Leadership in the Work Place 
Optical Managers face many hurdles in handling the modern, diverse workplace...
Dealing with 3rd Party Insurance 
Integrating and operating Insurance Plans is essential in maintaining a profitable practice...
Opening an 
Optical Dispensary 

Success with ingenuity, hard work,...
Office Security
Reduce theft and increase safety...
Personality Profiling 
The "S" type, or social, personality...
 
 
 
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